7 Times Domino's Tried — And Failed — To Sell Something Other Than Pizza

To state the obvious: Domino's knows what it's doing when it comes to selling pizza. In fact, it's the biggest pizza chain in the U.S., with its stores generating nearly $9.6 billion in global retail sales in the first half of 2026. And some of that success can be attributed to quality — our taste test of popular chain pepperoni pizzas found plenty to admire, particularly the chewy, crisp, and flavorful crust. 

That said, Domino's doesn't shine in every category. When judging stuffed crust chain pizzas, our reviewer found that Pizza Hut was superior. When it comes to branching out from regular pizza, Domino's actually seems to struggle a little bit, but that hasn't stopped it from experimenting with non-pizza menu items over the years. From sides to desserts, the chain has ventured well beyond its signature offering, and the results haven't always been successful. Below, we'll take a look at all the times that Domino's has tried and failed to offer something other than pizza.

Back in 2017, Domino's introduced Bread Twists. These dippable appetizers came in three flavors — parmesan, garlic, and cinnamon — but they failed to win over many fans. Customers were particularly disappointed by the cinnamon option, claiming they weren't nearly as good as the Cinna Stix they had replaced, which had been on the menu since the early 2000s. 

The change inspired multiple petitions from Cinna Stix fans demanding the return of their favorite sweet treat while condemning the new Bread Twists as boring and overpriced. "I hate all of the twists, I want bites or sticks not a weird concoction," said one Redditor, who received multiple responses in agreement. 

In 2025, Domino's finally got the message and decided to remove the Bread Twists from the menu. However, fans didn't get their Stix back. Instead, they got the Cinnamon Bread Bites. While some folks are still demanding the return of the original Stix, there appears to be a consensus that the new Bites are a huge improvement on the Twists. "Now we're talking," said one Redditor, "So much better."

In 2021, Domino's launched Baked Oven Dips, designed to be paired with its Bread Twists. The dips came in three flavors: Cheesy Marinara and Five Cheese for enjoying with the chain's savory breadsticks, and Baked Apple to go with the Cinnamon Bread Twists. You'd think these items would be welcomed as a way of elevating the Bread Twists, but that doesn't seem to have been the case.

Not long after the new dips hit the menu, they disappeared. The Baked Apple dip vanished less than a year after launch. In 2025, Domino's confirmed that the Cheesy Marinara had been discontinued, and later that year, customers noticed that the Five Cheese dip had also disappeared from stores. This seems to have been in preparation for the discontinuation of the Bread Twists themselves.

While many people mourned their absence — particularly the cheesy options — others weren't all that surprised. One Domino's employee on Reddit claimed it was likely due to poor sales, at least if their store was anything to go by. "I think [I] sold 5 of the oven baked dips in the last 28 days," they explained.

In 2006, Domino's celebrated the launch of its new oven-baked Brownie Squares with a mouth-watering giveaway. For a two-hour period on the launch day, anybody could pop into participating stores for a free brownie, regardless of whether or not they purchased anything else. "We're confident that once customers try one they will be begging for more," said Ken Calwell, Domino's chief marketing officer at the time.

However, it seems that confidence was short-lived. By 2007, customers were noticing that the Brownie Squares, which were served with a fudge dipping sauce, had started to disappear from stores. The chocolate treats were ultimately divisive; some people loved them, while others were unimpressed. Some customers even recall being served burnt brownies, so it's not surprising they were left with a bad taste in their mouths.

When it comes to brownies, it would appear that Domino's can't catch a break. Domino's had also announced a new brownie-inspired mascot called Fudgems to promote its new dessert, but in 2008, one of the Fudgems actors sued the chain for injuries he received while inside the suit. In 2015, Domino's released a new take on the product, but these marbled cookie brownies are also worth avoiding.

Around the same time Domino's Brownie Squares were being removed from the menu in 2007, the chain launched another new dessert: the Oreo Dessert Pizza. Although calling it a pizza was quite the stretch.

Instead of marinara sauce and mozzarella cheese, this dessert consisted of a thin pastry crust topped with vanilla sauce and crumbled Oreo cookies. That actually sounds pretty good, but according to those who tried it at the time, it failed to live up to expectations. "The Oreo pizza was a great idea but terrible execution," observed one Redditor, "It should have been great, but it wasn't."

Common complaints were that the cookies were too dry, the vanilla sauce was overly sweet, and the "crust" tasted bland. "Only [Domino's] could f up an Oreo with that chalky, pasty sauce," said one frustrated Redditor. Unsurprisingly, the Oreo pizza didn't last very long. To the relief of customers, it was axed from the menu in 2010, relegated to the long list of discontinued fast food items we're unlikely to see return.

Domino's garlic sauce may be popular in the U.S., but British customers obsess over the chain's Garlic & Herb Dip, which is included for free with every pizza sold. To illustrate just how popular this dip is, when it was briefly recalled in 2024 due to undeclared allergens, people attempted to sell unopened dips on eBay. One was listed at nearly £10,000. We hope this provides some context as to why Domino's thought Brits would embrace garlic-and-herb flavored ice cream.

In the summer of 2026, the pizza chain took its new ice cream to the seafront in Brighton to gauge customers' reactions. Unsurprisingly, those who tried it weren't very impressed. But this didn't stop Domino's from launching a dedicated website where people could enter a competition to bag tubs of the limited-edition ice cream. This was likely a clever marketing stunt as opposed to a genuine product launch, so it's not surprising that the ice cream and the competition website are no longer available.

A few years ago, Domino's wanted to know what would happen if it pizza-fied a beloved potato side dish and Loaded Tots were born. Combining standard Domino's pizza toppings with regular tater tots, there were three varieties to choose from — Philly Cheese Steak, Cheddar Bacon, and Melty 3-Cheese. Once again, what sounds like a surefire hit on paper failed to deliver according to Domino's customers.

Some claimed that the Loaded Tots tasted bland and that the cheese was often burnt, while others said the tots themselves became mushy and soggy under the toppings. "I just tried them and was sorely disappointed," said one Redditor when they launched in 2023. "More cheese and bacon than tots and everything was slightly burnt and drenched in oil." As a result, Loaded Tots did not stand the test of time. Despite Domino's initially claiming Loaded Tots were boosting its sales figures, they were eventually pulled from the menu in 2026.

Introduced in 2009, Domino's Pasta Bread Bowls were a carb lover's dream, and they were exactly what the name suggests. Pasta dishes like sausage marinara, mac and cheese, and chicken alfredo were served inside a bowl made of the chain's bread and covered with cheese and various pizza-style toppings. 

Customers actually liked these extravagant pasta dishes, but Domino's employees found them difficult to produce. According to some workers, the bread bowls were harder to cook than standard pizzas, requiring multiple stints in the oven before they were fully cooked.

This is probably why many Domino's franchises decided to stop offering the Pasta Bread Bowls over the years. However, if you have a burning desire to try one, you might still get your chance. One Redditor claims that if you politely request a Pasta Bread Bowl, you might find an employee who is willing to make one. "If you go into your location and ask very nicely, someone may know how to make them and be willing for an upcharge," they explained.