The Unexpected H‑E‑B Product That Fans Love All Across The Globe

With its consistently well-stocked aisles, cheap Hill Country Fair store-brand products, and collaborations with other Texas-native chains, there are many things that make H-E-B the superior grocery store in the lone-star state. As a Texan grocery chain, the Texas theme at H-E-B is strong and proud. But, given the state's large Mexican population, H-E-B has become equally as synonymous with Tex-Mex cuisine, and it's that tradition that inspires the H-E-B product that fans adore: the fresh flour tortillas.  

H-E-B accommodated the need for an authentic tortilleria by incorporating one into each of its store locations. There, the tortilla dough blend is separated, rolled, and pressed by hand before being lightly cooked and packaged while still warm and steamy. It's not uncommon to see customers biting into them before leaving the store. But, the real beauty of these tortillas is that they aren't symmetrical or identical like your average store-bought tortilla brand. Instead, some are thicker and some are thinner, while all of them have the bubbles, folds, and the most glorious imperfections that only come from being handmade. 

H-E-B's beloved fresh flour tortillas are frequently featured in videos of grocery shoppers from abroad, with H-E-B even sharing a video on its Instagram of a pack traveling all the way from Texas to London, England. The comments are full of people who have travelled internationally with the famous tortillas, too — taking luggage packed with them from Texas to places as far as Tokyo, Japan and Melbourne, Australia. 

Homemade flour tortillas are infinitely better than any store-bought kind, but achieving a chewy and soft tortilla is trickier to master than you might think. If you're lucky enough to live in Texas, H-E-B's famous flour tortillas taste as good as any homemade flour tortilla recipe you've tried. In fact, they're strategically only lightly cooked in store so you can finish the cooking process yourself at home. 

H-E-B's tortillas keep well for a week or two in the fridge, and up to a year in the freezer. Heated up on a griddle, iron skillet, or over the bare flame of a gas stove, they make the perfect vessel for breakfast tacos. You can use them to make easy and delicious quesadilla recipes, or to accompany a plate of sizzling steak fajitas. Of course, you can always just slather some high-quality butter over them hot off the griddle for a decadent snack.

If you're looking for other iconic H-E-B products to complete your tasty Tex-Mex meal, the grocery store has no shortage of incredibly delicious house-made recipes. They fry and bag corn tortilla chips fresh each day to accompany some of the best store-bought guacamole money can buy. H-E-B also sells pico de gallo and a long line of fresh salsas to round out its Tex-Mex selection.