Are Fast Food Dollar Menus A Thing Of The Past?
Remember the days when you could get a burger, fries, and a drink for only a few dollars? It sounds impossible now, but there was a time when every fast food restaurant in town had some kind of dollar menu with a selection of foods and beverages for affordable prices. The dollar menu was the only way kids could coerce their parents to stop for a McDouble and large Coke on the way home from school (though we're not sure that the McDouble is worth ordering anymore) since it was so cheap. Dollar menus were an affordable option for many families who wanted good food in a hurry, but you may have noticed that these days, they don't really exist anymore.
Fast food dollar menus have been slowly phased out over the years, with some restaurants entirely dropping them from the menu and others evolving their dollar menus into "value" menus, where prices are clearly over the standard $1. Places like McDonald's, Wendy's, and Burger King used to offer sandwiches, fries, and nuggets for less than $1 each, but today you're lucky if you can snag a burger for less than $5. The dollar menu isn't an old innovation, either — McDonald's introduced its dollar menu back in 2002 — but a former McDonald's corporate chef took to TikTok to let viewers know not to expect that old menu to return to restaurants anytime soon, whether at McDonald's or elsewhere.
What caused the dollar menu to change?
Other popular fast food players offered dollar menus for much longer than McDonald's. Wendy's began offering its Super Value Meals in 1989, and Burger King followed suit with a "Great Tastes" 99-cent value menu in 1998. But throughout the last two decades, many factors caused these chains to axe these cheap, beloved menus. Perhaps the most obvious explanation for the disappearance of the dollar menu has to do with rising costs. Just about everything from meat and bread products to the cost of labor and property prices has gotten more expensive since these value menus were launched. As the general cost of living and operating a business increased, it became less sustainable for fast food restaurants to offer dollar menus. Restaurants were losing money selling items at such a low price point, so to remain profitable, changes had to be made. And then there's inflation — $1 in 2002 is worth about $1.82 today. All of these factors have contributed to making fast food less affordable.
Though many of the original dollar menus may have disappeared, customers can still find less costly bargains if they know where to look. Del Taco's $2 Value Meal has 15 options for customers to pick from, while Burger King occasionally offers the $5 Your Way Meal. McDonald's recently introduced two new takes on its dollar menu, where customers can purchase a "buy-one-get-one" deal by paying full price for one item and adding another item for $1. McDonald's also now offers limited-time-only Meal Deals, which allow customers to get a sandwich, fries, nuggets, and a drink for only $5. We've tried and ranked many fast food value meals over the years, but nothing will have quite the same thrill as buying an entire meal with the change you keep in your car's center console.