The Candy Brand Ice Cream Bar That Outshines Snickers And Twix (And Tastes Better Than The Original)

Fans of Reese's Peanut Butter Cups will be happy to hear that the Reese's Crunchy Peanut Ice Cream Bar has captured the candy's signature taste and even taken it up a notch in flavor. Consummate peanut butter and chocolate enthusiasts may already know of the Reese's Peanut Butter Cup knockoffs that outrank other chocolate treats, but apply Reese's Peanut Butter Cups' famous flavors to a frozen confection and you've got a candy brand ice cream bar that outranks long-established favorites like Snickers and Twix.

Apparently, the past is not prologue when it comes to ice cream bars. Reese's ditched its iconic cup molds to take on the ice cream format, opting instead for a rectangular shape. Reese's Crunchy Peanut Ice Cream Bar was released in early 2026, and being the new kid on the block – compared to Snickers, which launched back in the 1980s — Reese's was poised to make a few bold choices. Rookie status isn't a problem so long as the recipe is right, and Reese's seems to have come correct for this ice cream bar rollout. The bars are made with smooth, 100% real ice cream infused with Reese's signature peanut butter, a top layer of peanut butter with crushed peanuts sprinkled in for good measure, and coated in milk chocolate. The company is receiving strong critical reviews in our ice cream bar ranking and elsewhere, but not every ice cream connoisseur feels the same way.

When the Reese's Crunchy Peanut Ice Cream Bar debuted, it was encouraged by early rave reviews. One Instagram user held up the ice cream bar and burst out, "Reese's Crunchy Peanut Ice Cream Bar, oh happy day!" Another consumer made the point that Reese's Crunchy Peanut Ice Cream Bars are a big step up from the peanut butter cones that Reese's parent company, The Hershey Company, released in 2023 as part of a lineup of frozen desserts. The company has had a few misses while developing frozen dessert products under the Reese's brand. An earlier ice cream bar was rolled out in 2011, but reviewers found flaws with the ice cream's flavor. The chocolate coating was called out for being messy and waxy.

Reese's Crunchy Peanut Ice Cream Bar 2.0 seems to be faring much better. The support is unsurprising given the candy's huge fanbase. Reese's peanut butter cups are the overwhelming Halloween candy favorite and a steadfast bestseller year after year. 

Of course, there are a few naysayer reactions to Reese's Crunchy Peanut Ice Cream Bar. One small complaint from an otherwise satisfied customer is that the peanut butter layer underneath the chocolate coating is a little too thick and bulky. Not bad if the worst someone can say about a product is that it delivers a little too much of a good thing.