Not Whirlpool, Not Frigidaire: People Like This 107-Year-Old Kitchen Appliance Brand More In 2026

If you're looking for a quality kitchen appliance brand, it's hard to beat one that has 107 years of service under its belt. KitchenAid has been around since 1919, and according to a YouGov.com survey, it's the most popular appliance brand in America for the second year in a row. KitchenAid scored 71% for popularity, meaning the percentage of people who have a positive opinion of the brand, while its 90% fame score reflects the percentage of people who have heard of it. In second place was Whirlpool, with a 67% popularity score and 92% fame score. Frigidaire came in third, with 61% popularity and 85% fame. Dyson and Maytag round out the top five.

The story of KitchenAid began in 1886, when Josephine Cochrane patented a device that would eventually lead to the development of a commercially used automatic dishwasher. In 1919, the company truly took flight and brought the first stand mixer to the home marketplace. From there, it grew into a reliable brand with a solid reputation for durability and quality.

Users on the Reddit thread r/appliances have plenty of positive things to say about their KitchenAid appliances. "We have the dishwasher with ProDry... Holds more than any dishwasher I've even owned, cleans phenomenally, and is whisper quiet," one user said. "I have all KitchenAid appliances and love them," said another. 

Today when you think of KitchenAid the first thing that probably comes to mind is the brand's signature, heavy duty stand mixers and attachments. It actually manufactures and sells a wide variety of major appliances, including rangetops, trash compactors, and refrigerators, as well as countertop appliances like microwaves, espresso and coffee machines, toasters, and meat thermometers.

Interestingly, KitchenAid is part of a much larger company with a storied history of its own. In 1986, Whirlpool purchased KitchenAid and has owned the brand ever since. Despite the acquisition, KitchenAid has maintained its distinct identity, with its products becoming coveted kitchen staples. Its stand mixers, in particular, have become something of a cultural icon. KitchenAid even operated its own experience store chain for a time in multiple locations around the world. The company definitely seems to be thriving, even if it's just one star in Whirlpool's galaxy of appliance brands.