How The Thinnest Cookies In NYC Are Taking On Crumbl Directly

Whether you're the kind of person who prefers their cookies thick and gooey or thin and crumbly, there's a bake shop out there for everyone. These days, you've even got bakeries that stay open extra late, specifically serving cookies to midnight-snakers and tipsy foodies alike. The cookie market is a dog-eat-dog space, especially for up-and-coming businesses. Still, Thin Cookies is carving out a name for itself in the competitive cookie market.

Thin Cookies is a New York-based cookie shop making extremely thin cookies that are still soft, not compromising the fresh-baked feel with the lack of surface area. The cookies stick to the basics, no wacky whipped cream or sparkles in sight, and even claim to be "better than Crumbl," with "fewer ingredients, bigger flavor, [and] no regrets." Customers can choose from the shop's three core flavors, chocolate chip, snickerdoodle, or double chocolate, and its three rotating monthly flavors, such as its January 2026 flavors, which included coconut, chocolate peanut butter, and white chocolate macadamia nut.

While Crumbl's humble beginnings started with one specialty cookie flavor, Thin Cookies began when the world slowed down, and the need for a little light in the darkness was at its highest. During the pandemic, founders Yoseph and Zohal Azimi Raja whipped up a new kind of thin cookie (which you can achieve by swapping to granulated sugar) and began sharing them with friends and family. Demand grew, and eventually the two began supplying their thin cookies to local restaurants. Soon after, the business expanded into a commercial kitchen in Long Island City, and after garnering social media attention, Thin Cookies opened its first retail location in Hicksville, Long Island, in 2023. By 2025, Thin Cookies opened its second retail location on Bleeker Street in NYC.

Thin Cookies may be growing in popularity, but it's by no means the first bakery to meet the demand for thin cookies. Most cookie enthusiasts, especially New Yorkers, know about Tate's Bake Shop Cookies, another bakery that specializes in thin cookies based out of Southampton, Long Island (here's the best Tate's Bake Shop cookie, in case you need it). Thin Cookies acknowledges the legacy of Tate's on its website, saying that they "loved the crunch of Tate's, but [they] craved a version that was just a little softer, fresher, and more melt-in-your-mouth." Thin Cookie's cookies boast no preservatives, no artificial colors, and no fake sweeteners, which certainly sets it apart from the competition, Crumbl cookies included.