Pinterest Is Predicting This Adorable Baking Trend Will Take Off In 2023
It's the end of the year, which means it's not only time to look back on some of the best and worst food trends 2022 had to offer in food, but it's also time for places like Pinterest to start predicting what cooking trends are going to take off in 2023. The proliferation of data from both online searches and shoppers has made trend prediction a new holiday season tradition for companies, with the likes of Yelp and Whole Foods competing to be crowned the Nostradamus of the culinary world. This is not Pinterest's first go at the prediction game either, you can check out the 2022 list yourself to see how well the company did.
What does the food world of tomorrow look like today? Most experts and companies expect tastes to keep getting more and more international with foods to keep an eye on coming from Turkey, the Caribbean, and Southeast Asia, according to the National Restaurant Association. We also hope you like warm, more subtle spices as opposed to the fiery heat that has been dominating flavors over the past decade. And if you don't like what is on the menu you may be out of luck, because the efficiency and simplicity of minimalist menus is gaining steam. Fitting in with its visual focus, Pinterest's prediction is as much about food looks as food taste, especially when it comes to this growing movement in baking set to explode in 2023.
The apothecary aesthetic is coming to your kitchen
You may have already spotted a few more wildflowers in your lattes and ice cream, but in a press release sent to Tasting Table, Pinterest is predicting that the herbal apothecary aesthetic is going to be a big baking trend next year. This is based on the high upward trend of searches for terms like "Daisy cupcakes," and over a thousand percent increase in searches for the look that embraces the old-school vibe of herbs and flowers. Given Pinterest's successful track record of past predictions — the company claims that eight out of 10 trends they forecast have come true in the past three years — so it seems like now might be the time to invest in a mortar and pestle.
Embracing the apothecary is more than just nice floral arrangements and old-timey labels. Pinterest's trending terms like "sage green cupcakes" show that herbal and floral flavors will be finding their way into new baked items in 2023. Sociomix shows that the apothecary aesthetic embraces dried herbs and flower petals, many of which are edible and great baking ingredients for some kitchen experiments. With some knowledge of these popular apothecary items and the cakes and bakes you can combine them with, you can be the first of your friends to impress everyone with a stunning floral-inspired dessert at the next party.