Puma's New Sneakers Are Inspired By This Fast Food Burger

From Supreme mac and cheese to Fruity Pebbles Nikes, collaborations between fashion designers and food brands are becoming more popular than ever. The most recent one involves yet another unlikely duo: Puma and White Castle. According to a press release, the two companies have teamed up to release the PUMA x White Castle RS-X, a pair of sneakers featuring a White Castle themed design.

If the brown, orange, and green color palette looks a bit familiar to you, that's because it's based off of White Castle's iconic Cheese Sliders. In addition to the hamburger-inspired colors, the shoes also include a pattern on the inner footbed that resembles grilled onions, and printed on the tongue is the White Castle logo as well as the famous "What you Crave" slogan. Look closely and you'll also see plenty of other references sneaked into the shoe design, such as "5ยข" written by one of the eyelets, referencing how much the original White Castle burger cost in 1921.

This isn't the first Puma x White Castle collab

It might seem like the new Puma x White Castle shoes came out of the blue, but the truth is the fast food chain and the designer now have a well-established relationship. Food & Wine shared that the two brands first came together back in June 2021 to release an entire collection of limited edition apparel in honor of White Castle's 100-year anniversary. The line of sportswear included athletic shorts, shirts, a hoodie, and two different styles of Puma sneakers. All the items in the collection featured blue, white, and orange designs reminiscent of the White Castle logo and packaging, and retailed between $35 to $90 at Puma stores and the Footlocker family of brands.

Clearly the shoes from the original collection proved to be the most popular with fans, since for their latest project, White Castle and Puma focused all their efforts on making another great follow up. The new PUMA x White Castle RS-X sneakers are now available at PUMA retailers, Champs Stores, and Foot Locker for $120.