The Best Store-Bought Strawberry Ice Cream Comes From A Popular Brand

There's always room for dessert, especially when it's strawberry ice cream. It's that low-key luxury that makes staying in feel special, even without an occasion. But when it comes to store-bought varieties, that magical flavor is surprisingly hard to find. So, we ranked seven popular brands to see which one still delivers that classic joy — and one brand made it clear why it's a leader in the freezer aisle.

We tried strawberry ice cream from Baskin Robbins, Edy's, Blue Bell, Breyers, Tillamook, Häagen-Dazs, and Graeter's. After tasting spoonful after spoonful (and yes, cleansing our palates between bites), Häagen-Dazs strawberry ice cream came out on top. The brand keeps the ingredients to a minimum with just cream, skim milk, strawberries, cane sugar, and egg yolks. No shortcuts, no extras. It's satisfying and straightforward, with a buttery creaminess and a burst of real strawberry flavor that's impossible to ignore.

It turns out Häagen-Dazs didn't rush to get it right. The company reportedly spent six years developing its strawberry recipe, and it shows. The texture, flavor, and balance are nearly flawless. While strawberry may sit quietly beside chocolate, right behind vanilla, as one of America's flavors of choice,  this one proves it still has plenty to say. Because when strawberry is done right, it doesn't need to compete — it just wins.

If you think we're exaggerating about Häagen-Dazs strawberry ice cream, just ask the internet. Fans can't stop singing its praises. On Reddit, one user confessed they "fell in love with it" after trying it for the first time. Another said it's "fantastic and so simple," while someone else called it "a good level of sweet to strawberry flavor." Clearly, this isn't just a ranking win — it's a shared love story between ice cream and its fans.

But the ice cream stage is changing fast. Walk down any freezer aisle and you'll see flavors like coffee ice cream and pistachio ice cream flavors alongside more adventurous picks like Chunky Monkey and even a fried chickenflavored ice cream bar. Consumers want options — globally inspired, plant-based, premium, dairy-free, and everything in between. Brands are meeting that demand with smaller ingredient lists, cleaner recipes, and ice creams that feel both nostalgic and new. It's proof that the frozen dessert world is having a full-blown moment.

Even in a sea of inventive flavors, there's something about strawberry that refuses to fade. It bridges the old and the new — decadent yet rustic, familiar but never boring. Whether it's homemade or straight from the freezer aisle, strawberry ice cream proves you don't need wild ingredients to stand out. Sometimes, the difference isn't what's new — it's what's perfected. Just look at our top strawberry contender, Häagen-Dazs.