The Clever Ways Market Basket Manages To Stay Affordable

In a sea of competition, some grocery stores are focusing on the basics in order to rise above the rest of the competition—such is the case with Market Basket. With more than a century of business under its belt, Market Basket has embraced its own way of doing business. As a result, what started in 1908 as a small store in Massachusetts has remained a top choice for many shoppers across New England. "More For Your Dollar" remains the company's motto, and the brand delivers on its promise with affordable grocery deals and quality products.

Reliable savings combined with consistent shopping experiences keep customers returning. While other groceries carefully curate aisle shelves and product displays, Market Basket is known for piling products and letting customers quickly grab purchases. Analysis and surveys consistently reveal that prices remain low at Market Basket compared to local competitor stores, and shoppers report not only purchasing quality products to take home but also prepared items like sub sandwiches and pizza from the Market Kitchen.

Other shops and grocery stores have focused on developing apps and attracting customers online, Market Basket has set its sights on in-store customer service and a steady commitment to keeping grocery costs low. Since the Great Depression when the grocer let customers take food home on credit, the brand has been dedicated to customer happiness. And that kind of consideration for its customers has remained a core aspect of the company's business that keeps shoppers coming back over and over again.

Beyond valuing consistency and loyalty, Market Basket has built up a strong business model because shoppers don't need loyalty programs at Market Basket to find savings. Weekly deals further slash the prices on new products every seven days. Consistent and helpful customer service also helps reinforce brand loyalty for shoppers. Should you find yourself shopping at a Market Basket, notice the number of years of service printed on the name badges of employees. In addition to competitive pricing, Market Basket pays its employees well and rewards team members with regular bonuses. This treatment results in loyalty within the staff, happier and more experienced workers, and overall better grocery shopping experiences for customers who buy and, in turn, support the business strategy at Market Basket.