See's Candies Launches New Lollypalooza With Unique Flavor Assortment

See's Candies, founded in California in 1921, has been making their uniquely-shaped square-cornered Lollypops for nearly a hundred years, and according to a recent press release, to celebrate National Lollypop Day (July 20), the candy maker is putting on quite a show. For the first time ever, all 13 Lollypop flavors, including those typically reserved for limited release, will be featured in the 2023 Lollypalooza Lineup Box. And for the month of July, all of the brand's lollies, including the Lollypalooza 30-pack, will be discounted by 20%.

Lollypop fans can pick up a pre-packed assortment of all 13 Lollypop flavors, or create a custom mix, choosing from Chocolate, Vanilla, Butterscotch, Café Latté, Cinnamon, Caramel Apple, Pumpkin Spice, Chocolate Caramel, Chocolate Coconut, Orange Cream, Strawberry Cream, Mint Cream and Root Beer, as well as the brand's sugar-free Butterscotch and Chocolate offerings. The 2023 Lollypalooza Lineup Box, either pre-packed or custom-filled, is on sale for $24 for online shoppers or for $22.80 for those that visit any of its nearly 250 U.S. stores.

See's has even more Lollypop celebrations for the month of July

In addition to the new Lollypalooza Lineup assortment, fans of hard candy may want to locate the nearest See's retail shop, as everyone who visits on National Lollypop Day, July 20, will receive a free Lollypop in a flavor of their choosing. And what's better than one free Lollypop? Free Lollypops for a year! From now through July 31, 2023, customers can enter the See's Sweet-stakes to win the grand prize of one 30-pack of Lollypops each month for a whole year or win one of 15 e-gift cards worth $50.

As the final component of See's celebration of all things Lolly, the candy maker asks, "What's Your Sweet Idea?" From now until July 24, 2023, creative candy lovers can share their ideas for See's newest Lollypop flavor. After all of the entries have been collected, finalists will be announced, and you can cast your votes for the flavor you'd most like to taste. Oh ... and there's one more fun surprise for creative Lollypop lovers! See's has created printable coloring pages featuring plenty of sweet treats.