Magnolia Fans Will Want To Tune In To New 'Silos Baking Competition'
Chip and Joanna Gaines, the couple that turned shiplap into an ubiquitous home design trend when it appeared in the first season of their HGTV show "Fixer Upper," are producing "Silos Baking Competition" for their TV network Magnolia, reports People. Home bakers from around the country will compete for a $25,000 prize, and their winning goodie will be added to the menu at Silos Baking Co., the bakery housed in Magnolia Market at the Silos, aka Magnolia Market.
The couple, who started their home makeover careers as house flippers in the Waco, Texas, area, turned their HGTV renovation show into an empire, leading to product licensing deals, their own TV network, the magazine Magnolia Journal, and Magnolia Market — a five-acre shopping complex that includes a coffee shop, a restaurant, and the Silos Baking Co. bakery, according to the Hollywood Reporter. ABC's Central Texas affiliate KXXV reports that an average of 2 million tourists make the trip to the Waco, Texas, destination annually. The Waco Tribune-Herald calls Magnolia Market at the Silos a main tourism driver for the area.
'Silos Baking Competition' on the Magnolia Network
Like the BBC One juggernaut "The Great British Baking Show," (which airs on PBS), "Silos Baking Competition" is set in an outdoor kitchen where five home bakers compete for the grand prize. Bakers have three hours to perfect their favorite treat for a chance to win (via Calling All Contestants). The show is condensed to one hour when it airs.
"Silos Baking Competition," airing on June 12 on the Magnolia Network and Discovery+, is the first cooking competition for Magnolia's production arm, which debuted last year in partnership with Warner Bros. Discovery, according to Variety. It joins Magnolia's current roster of nearly 100 original programs.
The new show was announced ahead of Discovery's upfronts, along with three additional original series for the Magnolia Network: "Fixer Upper: Welcome Home," which tasks Chip and Joanna with renovating a 19th Century historic castle in Waco; "The Home Team with Brit and Annie," following two Salt Lake City-based best friends and fledgling designers as they launch their design business; and "Recipe Lost and Found," a deep dive into food history and culture as chef and food anthropologist Casey Corn helps people find lost family recipes (per TV Insider).