There's a New LaCroix Competitor on the Market

bubly is the latest entrant into the ‘fizzy water wars'
bubly Sparkling Wate
Photo: PepsiCo

Most of us have been drinking LaCroix like fish in a carbonated pond, so it's not surprising PepsiCo is announcing its entrance into what The New York Times calls the "fizzy water wars."

bubly is the company's debut into the world of tongue-tingling waters that's not so subtly geared toward younger customers. For now, you have eight flavors to pick from, including cherry, lime, mango and strawberry. 

"We created bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we've seen in the sparkling water category today," Todd Kaplan, vice president of the brand's water portfolio, says in the official release.

While your Diet Coke can comes with a stranger's name, bubly greets you with pull tabs printed with catchphrases like "Hey u," "hiii" and "yo." Like its competitors, bubly has no artificial flavors, sweeteners or calories, plus another bonus LaCroix can't claim: no regard for proper grammar.

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