Jim Beam Bourbon-Flavored Coffee Is Here to Liven Up Mornings

We suddenly can't wait to wake up for work
Jim Beam Now Makes Bourbon-Flavored Coffee
Photo: PRNewsfoto/White Coffee Corporation

Look, nobody said waking up on a Tuesday only to realize that it's still only Tuesday was a pleasant experience. That's why the coffee gods from above have blessed us with things like Jack Daniel's flavored-coffee and, now, a new bourbon-flavored brew from Jim Beam.

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Fans of the world's most popular bourbon, who partnered with New York-based roaster White Coffee, can now get a (nonalcoholic) dose of the smooth spirit via their morning cups of joe. According to the press release, the buzzy blends will be available later this spring at retail outlets across the country and will come in five flavors, including Jim Beam original, a mild blend featuring the liquor's trademark caramely, oaky flavor, and a signature dark roast that picks up on the smoky taste of our favorite dive bar staple.

And let's be real: Just because this stuff doesn't contain any actual bourbon doesn't mean you shouldn't put a splash of the real deal in your cup during a Sunday brunch.


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