The study surveyed 1,862 people at bars and pubs on Friday and Saturday nights, and found that the perception of drunkenness is relative. According to the study, drinkers evaluate their degree of inebriation based on those around them. If your friends are drinking aggressively, you may feel more drunk and vice versa.
The research suggests that having more sober people out at “da club” could keep risky drinkers from behaving badly. One researcher tells Munchies, “We know that as the number of pubs and clubs increase in an area, you tend to see more alcohol-related harm. Coupled with our findings, I think we would suggest that altering the mix of venues, that is bring more sober people into the night time environment, might help.”
More research is needed to confirm that hypothesis, and while we support further investigation, we respectfully decline to partake in said study.