If you ever purchase alcohol based on the look and feel of the bottle, you're not alone. Eye-catching labels draw us in, because that's what they're made for, but it's the taste of the spirit inside that keeps us coming back for more. And that's exactly what happened when we discovered Cardinal Spirits, a craft distillery and cocktail bar in Bloomington, Indiana. Take one look at the bottles, and you'll see why they caught our attention.
"Cofounder Adam Quirk and a local designer came up with the packaging. It's smart and clean and very authentic," Jeff Wuslich, cofounder of Cardinal Spirits, shares.
The company started out distilling vodka on-site by using white grapes from its home state. The founders put a huge emphasis on local sourcings. "We really wanted to make something that we could hold in our hand and really showcase as many local ingredients as possible," Wuslich says.
During In Good Spirits month, we're going behind the bar to find out what separates aperitifs from digestifs, which It cocktails the world's top bartenders crave and how to turn your home into the hottest speakeasy in town.