Love & Meat-a-Balls

Backed by basketball superstar LeBron James, Blaze Pizza is the fastest-growing chain
LeBron James and Blaze Pizza
Photo: Courtesy of Blaze Pizza

It's been a historic few days in basketball. Black Mamba ended his illustrious career with the Lakers with an insane 60-point game (Kobe's still got it!), and the Golden State Warriors won their 73rd game, giving the Oakland crew the best record in the NBA and beating the '95-'96 Chicago Bulls (sorry, MJ and Scottie).

However, in our minds, the real winners at the end of the day are a guy name "Ron" and a little pizza joint known as Blaze Pizza. Its newest employee is none other than Cleveland Cavaliers superstar LeBron James: "I'm shadowing," he says in a recent commercial where he works at one of the pizza locations. "A really tall shadow."

And though he's been an investor since the company's inception in 2012, James has taken on a more visible role at the company in the past year, and growth for the California-based pizza chain with 105 locations has been exponential, with 205 percent growth in revenue last year, Yahoo Finance reports. That means $101 million in sales.

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By 2017, Blaze Pizza aims to be the fifth-largest pizza chain in the States, right behind Pizza Hut, Domino's, Little Caesars and Papa John's (watch out, Peyton), according to Nation's Restaurant News. But unlike its competitors, Blaze Pizza makes pizzas to order, allowing customers to pick and choose toppings before popping the 24-hour dough into a stone hearth for exactly three minutes.

But who really cares about all that when it's King James hunched over making your pie? Watch James in action below.


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