Dining

Ikea Parodies Our Instagram Obsession

What would 'gramming a meal in the 18th century look like?
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Photo: Tasting Table

Does this scenario sound familiar? You’re at a great restaurant and you spot those token diners occupying the coveted table close to a window teeming with natural light. When their meals of colorful dishes arrive,  they immediately grab for their forks phones and the snapping begins, food untouched.

Because, if it didn’t happen on Instagram, did it really happen?

This familiar situation is ripe for parody, and Ikea’s taking on that task with a short video that shows what ‘gramming a meal in the 18th century might have been like.

The film playfully reminds us: “It’s a meal. Not a competition.” We’ll raise a fork to that.

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