Ikea Parodies Our Instagram Obsession
Does this scenario sound familiar? You’re at a great restaurant and you spot those token diners occupying the coveted table close to a window teeming with natural light. When their meals of colorful dishes arrive, they immediately grab for their forks phones and the snapping begins, food untouched.
Because, if it didn’t happen on Instagram, did it really happen?
The film playfully reminds us: “It’s a meal. Not a competition.” We’ll raise a fork to that.
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