A familiar cereal mascot has gone missing. Buzz, the ever-smiling bee who typically graces boxes of Honey Nut Cheerios, has disappeared and in his place, a blank silhouette. Buzz's disappearing act is part of the General Mills' Bring Back the Bees campaign, the Twin Cities Business Journal reports.
The company is highlighting the declining bee population. General Mills relies on honey for more than just the honey in Honey Nut Cheerios; the company says 30 percent of the ingredients it uses depends on pollination. To help bring back the bee population, the company is asking customers to plant 100 million wildflowers this year. The seeds are free, and so far, the company is 10 percent through its goal.
Buzz will return to his rightful place on cereal boxes after the spring.
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