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Toast to the Good Life

General Mills' new cereal is a bowlful of miniature fun
Tiny Toast
Photo: Courtesy of General Mills

General Mills just released its first cereal in 15 years, but Shakespeare was way ahead of the brand when he penned A Midsummer Night's Dream: "Though she be but little, she is fierce," he wrote, clearly talking about miniature carbs and not the play's protagonist.

After an editorial team-wide tasting of Tiny Toast, the new cereal is conclusively excellent. Most editors said it reminded them of similar cereals rolled into one, like Trix and Cinnamon Toast Crunch. Quotes from the day included "My keyboard is coated in sugar." Lies from the day included "This is my last bowl." The boxes were nearly empty by 4 p.m.

Despite the exterior crystal coating, a serving of the aptly named toast-shaped cereal has less sugar than Lucky Charms and the same amount as Honey Nut Cheerios. It does taste sweet and would be fantastic on ice cream, but it's by no means the sweetest cereal on the market. Now that Pop-Tarts Crunch is discontinued, however, it's by far the cutest out there. The impeccably adorable toast bites are about the size of a fingernail and even sparkle like they just got a fresh coat of strawberry-flecked polish.

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General Mills is playing up the fact that there are no artificial flavors or colors in the cereal, and that both kinds (strawberry and blueberry) are flavored with real fruit. This comes after an announcement the brand made last summer about removing fake gunk from its products, an ongoing process that will continue through next year. All good things, although, Tiny Toast still fit better as a crunchy afternoon snack as opposed to a milk-soaked start to the day.

As health-focused breakfast trends like overnight oats and layered smoothies take hold, maybe General Mills is kicking cereal to a corner relegated only for dessert. In a world where toast seems to beg for perfectly sliced avocado, Tiny Toast is unapologetically just miniature, glorified bread. It may not necessarily be health food, but it's delicious nonetheless—and that's all that really matters.

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