Brightland Promises Better Olive Oil, and It Has the Bottle to Prove It
It's a long-held assumption that the best olive oil comes from Europe. Besides that myth being not necessarily true, it's also slightly deceiving.
Much of it has to do with the lack of regulation and supposed labeling standards of extra-virgin olive oil. A report by the specialists at the Olive Center at the University of California, Davis finds that 69 percent of imported olive oil labeled as such often fails to meet the quality standards outlined by the USDA and International Olive Council, which is a delightfully real organization headquartered in Spain.
The tides, however, have turned over the past decade, thanks to producers in Northern and Central California who have made it their responsibility to offer pure, American-made olive oils as a better alternative.
The latest comes from Aishwarya Iyer, who this week introduced Brightland, her (painstakingly stylish) label offering bespoke extra-virgin olive oil produced entirely on a single-estate California farm. The powder-coated bottles—designed by Charleston's Stitch Design Co.—might be pretty enough to warrant a purchase, but, as always, it's what's on the inside that counts. The launch includes a pair of custom blends: Awake, a nutty, heirloom Arbequina olive-based oil, ideal for pastas; and Alive, a blend of Arbequina and Arbosana olives optimal for vinaigrettes and raw vegetables.
General wellness coupled with Iyer's realization of olive oils masquerading as extra virgin is the inspiration behind Brightland. "A bit of research uncovered that 70 percent of the olive oil Americans consume is rotten or rancid," she says, "and no one was talking about it. So I decided to start the conversation."
Sold individually, as a two-pack or on a subscription basis, Brightland olive oils are now shipping nationwide.
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