Lior Lev Sercarz's La Boite Spice Shop In Hell's Kitchen Sells Custom Spice Blends

La Boîte spice shop opens

After creating dozens of custom spice blends for many the country's top chefs (and launching a line of seasonal, art-inspired cookies and biscuits), Lior Lev Sercarz wants to spice up your life, too.

The former Daniel chef has opened the doors of La Boîte, a shop/art gallery/teaching kitchen in Hell's Kitchen. There he sells his wares, teaches cooking classes and displays the works of the artists featured in his latest release of La Boîte à Biscuits.

If one of the 40 spice blends (many of them born out of projects for chefs) on offer doesn't entice, Sercarz will work with you to create a bespoke mix and–with your blessing–sell it in the shop. He'll also set you up with a tasting menu featuring your blend at one of his favorite restaurants.

Right now, the shop is appointment-only (call ahead to set up a visit), but in the coming months, there will be cooking classes, demos and other special events.

La Boîte, 724 11th Ave.; 212-247-4407 or