30 British Potato Chip Flavors, Ranked From Worst To Best

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There are two things that the British take very, very seriously: queueing and snacking. Snacking pauses are practically built into daily life with rituals like "elevenses" that constitute a cup of tea or coffee and an accompanying and often sweet snack. Crisps or chips are also a very serious matter, with chip-related quiz segments appearing on popular weekly chat shows like "Sunday Brunch" in the UK. Social grazing rituals are also built into British pub culture, like when crisp packets are torn open and laid flat on the table or bar, making an accessible salty snack to share with a pint. One thing you can also guarantee when it comes to snacking, is everyone has their favorites, often linked to the nostalgia of childhood, with little room for convincing otherwise.

All you have to do is gaze upon the snack aisle at any British corner shop or supermarket to understand that snacking is anything but bland. Though, we are certain many might disagree with our ranking, debating is half the fun! Here are 20 British chip flavors we ranked from worst to best.

20. Jacob's Twiglets

It truly doesn't matter how many chips are reviewed, we'd put this one dead last no matter the length of the list. Jacob's brand does make a wonderful variety of popular and genuinely delicious snacks from crackers and flatbreads to Mini Cheddars, which take up the same well-loved snacking space as Pepperidge Farm Goldfish Crackers. Given Jacob's reputation, we had expected nothing short of deliciousness from this twig-like snack. You know what they say about assumptions ... While the thin and knobbly snack sticks have a great texture and crunch similar to pretzel sticks, we found the texture to be only thing palatable about this two-bite, baked snack. 

The aggressive burnt-meets-sour-meets-bitter aftertaste of the coating killed any textural satisfaction reaped. The flavor itself comes from the yeast extract used in the coating of this vegan snack. Like the slogan goes with yeast extracts like Marmite: You either love it or hate it. We're firmly in the latter camp. Honestly, we'd consider eating real twigs first before wrestling with these ones again. Though, if you are in the "love it" camp, this might be your version of snacking heaven.

19. Frazzles Crispy Bacon

Frazzles crisps are still around largely, we reckon, because of nostalgia. Originating in the mid-1970s by chip giant Smiths, according to Sainsburys, at one point in Britain's history, there wasn't a pub around that didn't serve a product of the brand. Its prevalence and associations with leisure clearly endeared the brand to the whole of the nation. In fact, Smith's was so prevalent in British history, a pack of its chips were included in the war rations for British soldiers in World War II, says Sainsburys.

It is this placement in history that has moved the chip into it's untouchable status; many will rush to defend Frazzles' snacking merits. With a slightly puffed, if not hollowed, corn base that is streaked with faint red lines to remind and reinforce its bacon-y inspiration, we found the chip's texture to be disappointing for lacking in real puffiness like that of a cheese curl. It's also without the snap or crunch of a good crisp. It's aggressive bacon scent is much like another vegan bacon-adjacent food product, the since discontinued Betty Crocker Baco's. While we can appreciate its place in British snacking history, we'll save this chip for the history books. 

18. Pickled Onion Space Raiders

We didn't want Monster Munch to have all the glory (stay tuned), so we thought we'd try another pickled onion-flavored puffed-corn chip just to compare. Space Raiders are a product of KP Snacks, one of the major snacking giants in the UK making many of the country's favorites including Nik Naks, McCoy's, Tyrrells and Wheat Crunchies, alongside POM-Bears and Hula Hoops. The use of the phrase "heritage snacks" on its website speaks volumes to the reverence in which these items are held by the British public. 

Known for smaller, cheaper packs, these snacks ended up in what is known as "tuck shops," meaning snack shops geared towards students' palate and budget. Space Raiders came out in the late-1980s, along with other of KP's kid-friendly snacks like POM-Bears. Though still available at the local corner shop, Space Raiders are largely overlooked in favor of other KP Snacks products at children's birthday parties and picnic packs. 

This particular chip proves interesting especially for American consumers, as most U.S. puffed-corn snacks like Cheetos are cheese flavored, especially when aimed at children. Although these crips are a fun shape, the texture is the equivalent of eating pickled onion-flavored Styrofoam peanuts. If kids are into that kind of experience, more power to them! The brand does get points for creativity, but this is definitely snack for a particular textural tolerance. 

17. Mackie's of Scotland Haggis & Black Pepper

The Scottish are known for a few of their culinary traditions, two of which are included in the flavor of this chip. Black pepper, though it has traveled the world, can often be found within Scottish foods, especially in conjunction with oats or barley, such as with skirlie, a Scottish stuffing. Black pepper is also one of the spices used to make haggis, a traditional Scottish dish comprised of sheep organs, alongside a heavy helping of oats, onions and other spices. The dish is often served with a dram of Drambuie, a sweet tasting liquor made from Scottish whisky, and "neeps and tatties" (as in, turnips and potatoes), which incidentally is another chip flavor Mackie's once made as a special edition in 2020, according to The Scotsman. 

Despite our love of the nod to Scottish traditions and this crisp's originality, the chip itself tastes overwhelmingly of black pepper, which, while great if you love the spice on its own, is a bit disappointing if you were keen to try the flavor profile of haggis without eating the actual dish. We still think they'd taste nice with a dram of whisky.

16. Mackie's Turkey & Stuffing

Whether it's Thanksgiving or Christmas, the traditional flavors of roast turkey with stuffing often evoke feelings of comfort and coziness thanks to family gathered around the table. It's also kind of a lot to ask from a chip, so we tip our hats to Mackie's of Scotland for being so bold as to take on a flavor that has such distinct associations and high expectations. 

Opening up the bag of Mackie's Turkey & Stuffing, it smells like the sausage stuffing you'd expect at your favorite holiday gathering. We also found aromatics of sage and freshly cracked black pepper. Sadly, this chip tastes more like a bouillon cube than a turkey dinner. It's hard to blame Maggie's, really, as only Willy Wonka's Three Course Gum would meet the high expectations and nostalgic associations that come alongside this commonly-served holiday meal (or, Trader Joe's, of course). According to Science ABC, the future could have us all chomping on a Wonka-style multiple-course flavored gum — just imagine the possibilities for your potato chips!

15. Sensations BBQ Beef Teriyaki

The new Beef Teriyaki flavor from Sensations should have been a welcome addition to the market. Sensations, one of the many brands owned by Walkers, excel at delivering well-balanced and flavorful chip varieties, like Thyme & Chicken, and a range of Indian and Asian-inspired seasoned nuts, crispy naan chips, and "poppadoms." A solid Teriyaki sauce recipe, with its wonderful sweet, savory, salty, and caramelized flavors, often works to lift a dish and create a bright, satisfying eating experience. Sadly, we think these chips fell just short of expectations. The thinness of the chip, punctuated by the overly subtle flavor makes this variety easy to pass over in favor of a bolder chip by the same brand. 

We found any highly seasoned chips within the bag to be glorious, which worked to showcase the deep charred or punchy teriyaki flavors that we were hoping would be a feature throughout. There were just too few of them in the bag. That said, shoppers at Tesco loved them for the exact same reasons we didn't: The beauty is clearly in the eye of the snack holder.

14. Mackie's Lorne Sausage & Brown Sauce

Sausages and brown sauce, typically HP sauce to be specific, are a well-known and much-loved British pairing (via I Heart Britain). Mackie's clearly know how to create flavors aimed to charm and warm even the coldest British heart. When opening up the bag, it does really smell of its sausage-y muse. 

We taste tested the chip by seeking the opinions of a Scottish native, who said it reminded him of the sausage fry-ups he ate nearly every day as a university student in Edinburgh. If that isn't a testament to the chip's successful representation of sausage and brown sauce, then we don't know what is. It's no wonder the chip flavor, which, according to Daily Record, started out as a limited edition release and went on to become permanent after rave customer reviews. 

The chip itself, however, falls short of our desired texture expectations. As with many of the Mackie's potato products, it feels more like a crumble than a crunch between the teeth, leaving us wanting more of that crisp-like texture that makes potato chips so satisfying. The flavor is still one to check out!

13. M&S Pigs in Blankets

To understand the intended flavor profile of this chip it's important to note the difference between the U.S. version of pigs in a blanket, a hot dog or sausage wrapped in a puff pastry, and the U.K. version, as in a streaky bacon wrapped sausage. Given its origins, the M&S Pigs in Blankets chips reflects a porkier, smokier, and saltier flavor than its American counterpart. 

So, if you want to feel like you've eaten something smoky and porky without eating something smoky and porky, these chips might just scratch that itch. Non-greasy and light, we found that they taste like what they advertise. After a few too many, however, we felt the flavor becomes a bit flat yet, paradoxically, overwhelmingly smoky at the same time, all without any complexity present in some of the other varieties. If these packed a bit more sweetness like in dish itself, it would work as a treat to balance out the smoke and boost the chip much closer to the top of this list. That said, we wouldn't kick this chip out of bed or any blankets. 

12. Walkers Prawn Cocktail Wotsits

Kashima Gander writes in a review for the Independent UK that "Cheese puffs have since spread across the world — from Wotsits in the UK, Pofak in Iran and Twisties in Australia." The much-loved cheese curl began life as wasted by-product created while making animal feed from corn in the 1930s, according to the news site, before making the leap to its current status as a popular and lucrative, globally appreciated human snack. 

Wotsits is a Walker's brand aimed at the palates of children. Frankly, we're not quite sure why as we think puffed snacks are a universal delight, no matter what age. If you're a fan of cheese puffs the texture of a Wotsit, whether plain or the Wotsits crunchy variety (think Cheetos) might just be your jam. Fluffy, crunchy, and dusty, these chips don't taste much like a prawn cocktail, but the flavor is good, so it doesn't really matter. They are however on the sweeter side of things so best if accompanied by a carbonated beverage or cold drink to help break up the flavor.

11. McCoy's Flame Grilled Steak

You know those enticing smoky smells that fast food places like to billow out into the air, eliciting a practically pavlovian response of hunger? That smell is what these chips taste like: smoky but not overly so, and with a great crunch from the ridged chip. We can see why a pack of the McCoy's Flame Grilled Steak chips can satisfy those carnivorous cravings. 

There is an interesting divide between the U.K and U.S. approach to "meaty" chips. The U.S. tends to avoid mentioning meat when in chip form, focusing more on the sauces like barbecue or honey mustard that one would slather over said meat. The UK, however, leans in the opposite direction, embracing the meat aspect and placing it front and center, even if it's not an ingredient in the chip itself, as you can clearly see throughout much of this list. While we can't quite explain the origins and schools of thought behind these differences, it is something to keep in mind when sampling the snacks from across the pond — whichever side that might be. 

10. Walkers Max Strong Hot Chicken Wings

We were intrigued by Walker's Max Strong ridged chip offering from Walkers in a British interpretation of hot chicken wings, historically a very American-style dish. Often times when adding heat within a potato chip, the UK turns to English mustard or horseradish, as with these delicious Roast Beef & Horseradish flavored chips from Tesco.

These chips however favor an American leaning palate using hot sauce seasoning to add heat. Walkers Hot Chicken Wings crisps were a delightful palate cleanser, of sorts, to help break up the savory and salty flavors of the other taste tested products. Great ridges, great texture, and notably they did taste like the hot sauce from chicken wings. We can imagine these on a tray alongside carrot and celery sticks and a vat of blue cheese dip for dunking. And, like the packaging suggests, as with hot wings, they'd go great alongside a cold beer. Though less distinctly British in its flavor profile, perhaps, these are great snacking chip for those looking for a bit of heat! 

9. Tyrrell's Posh Prawn Cocktail

Prawn cocktails in both the U.S. and UK come with a retro association. The classic shrimp cocktail recipe, though originating stateside, was made popular across the pond by Fanny Cradock, and it's now linked to an era of culinary style from the 1960s through the 1980s. According to LoveFood.com, prawn cocktails were the epitome of glamor and sophistication and a must-serve dinner party staple, rendering them irreplaceable within British food history. 

Given this reputation it's no wonder it is almost a requirement for chip brands to offer a prawn cocktail variety, even if most of them taste nothing of the dish itself. Tyrrell's Posh Prawn Cocktail chips offers us a delectable version. These crisps have a distinctly salty and tomato flavor, though any taste of prawn is absent (a blessing in disguise, perhaps?). The hand-cooked potato chips are thin and crispy, not greasy. Though it may be a slightly disarming flavor to wrap your head around stateside, we think these are a good representation of the variety that has become so popular in the UK.

8. Walkers Max Double Crunch Loaded Cheese & Onion

It's might be hard to believe it now, but before the 1950s potato chips in the UK were all sold unflavored, alongside a small packet of salt to DIY to taste (via the Museum of Crisps). Seems like a lifetime ago considering all the varieties now available. Walkers (known as Lays in the U.S.) is one of the biggest brands on the British crisp scene, with several arms of the business and specializing in specific varieties. If its tongue-pleasing ridges you're after, MAX Ridged Crisps is the Walkers range to look for. 

Open this bag of Max Double Crunch Cheese & Onion flavored chips, and you'll swear you're about to chow down on a baked potato loaded with chives at your favorite steak house. Unfortunately, the taste isn't quite as transportive as the smell, but the crispness and crunch thanks to its ridges keeps the palate pretty happy, in spite of the slight flavor let down. Cheese and onion, a standard potato chip flavor in the UK, is easily comparable to the sour cream and onion variety stateside. This would be an excellent chip for dunking into a sour cream and onion dip. One to try, if you get the chance.

7. Hula Hoops Iconic Barbecue Beef

There really isn't anything equivalent of this potato snack in the U.S. and we think it's high time someone did something to change that. Aimed once again at kids, Hula Hoops crisps are pretty great for snacking no matter what age you are. 

Each piece takes the shape of a crunchy, round, and hollow cylinder (hence the name), making it perfectly acceptable, if not encouraged, to play with your food. We recommend following your inner childlike instincts and stacking the rings up your fingers, then nibbling them off one-by-one. Each Hula Hoop Barbecue Beef chip provides a satisfyingly substantial crunch and non-greasy texture, making it far too easy to stick your hand back into the bag for more in quick succession. The beef flavor (suitable for vegetarians) leans more towards savory than "beefy" by playing on the tomato, yeast, and paprika used as flavoring. Overall, this is an incredibly satisfying snack and one we would reach for again and again.

6. Mackie's Boxing Day Curry

This seasonal chip by food brand Mackie's of Scotland pays homage to the classic and well-loved Boxing Day curry, a common and customary practice in the U.K.. Though the brand first became known for their ice creams and chocolates, Mackie's of Scotland crisps arm of the business has been running since 2009 and offering distinctly Scottish flavors.

In Scotland and throughout the UK it is a well-known tradition to use the remains of the roast turkey leftover from Christmas dinner, alongside a heavy-handed helping of South Asian spices, to make a slow-cooked curry for Boxing Day, which is the day after Christmas. This chip, loaded with warming spices such as coriander, turmeric, cumin, ginger, black pepper, green cardamom, and cayenne pepper, evokes those same autumnal flavors.

Though the texture of the chip itself is a little bit disappointing, providing more of a crumbled bite than toothsome and satisfying crunch, the flavor makes up for it. Mackie's Boxing Day Curry crisps would also make for a brilliant snack if paired with a chutney or two, like mango or lime pickle, or even a more cooling mint raita.

5. Sensations Roast Chicken & Thyme

If you like the vegetal and herbaceous flavor of thyme, this might be the chip for you. The scent and flavor of Sensations Roast Chicken & Thyme elicit the warm and comforting notes of the perfect roast chicken, which is probably why it's named as such and not just "thyme flavored." That said, although roast chicken flavor is big in the UK crisps market, there is no actual chicken in the chip itself. What is left is just a light-but-clear thyme flavor, making the chips addictive without being overpowering.

Unless you've got a great dip lined up, you likely won't mind how thin the chips are, but we imagine that they wouldn't stand up to anything too hefty. That said, a lemon zest laden yogurt dip or even finely chopped summer tomatoes would match this light and bright flavor profile. These Sensations would also make the perfect addition tucked into a cold chicken salad sandwich, added crunch and flavor and doubling down on the chicken-y goodness this chip works hard to celebrate. 

Want to take it one step further in the British culinary tradition? Skip the chicken altogether and make yourself a crisp butty: two soft pieces of bread, generously slathered with butter, lined with a layer or two of chips, then eaten like a sandwich.

4. Tyrrell's Smoked Paprika

Paprika is a classic British chip flavor, widely enjoyed by many. Tyrrells, originally founded in Herefordshire and working under the slogan "from field to store," has taken this popular spice and run with it. Tyrrell's Smoked Paprika chips adds the smoked flavorings of Spanish chorizo sausage, which incidentally, has also become widely popular and increasingly enjoyed across the UK in recent years.

This chip is smoky, beautifully colored, and thin, making for a crispy and satisfying snack when consumed in small handfuls. Eat too many, however, and your mouth starts to taste only of smoked paprika and needs to be refreshed. While this means they aren't lacking in flavor, it does encourage responsible snacking with a side of willpower to make it a pleasurable (rather than regrettable) experience when eaten on their own. However, this flavor bomb of a chip could be easily paired with a cool and creamy dip, breaking up the strong, smoky paprika flavor to make it a top-tier snack and an easy crowd pleaser.

3. Savoursmiths Wagu Beef & Honey Mustard

Wagu beef is a high end and well sought-after gourmet steak that originated in Japan. It should come as no surprise that Savoursmiths Wagu Beef with Honey & Mustard is sold in luxury shops like Harrods and Selfridges. And, while some of the other goods sold at these high-end designer stores could very easily fall under the category of style over substance, we think this flavor has earned its place.

The chips are a delectable balance of savory-meets-sweet and non-greasy with a thin-but-firm texture that's perfect for crunching. These are the kind of good crisps that could lend to unknowingly decimating a large bag alone and in one sitting. The only downside to them, aside from them being on the thicker end of the potato chip price wedge, is that the chips are is actually made with wagu beef powder, which, while ticking the box of "authenticity" feels like a waste of an ingredient so expensive and specialist. Interestingly, there's a vegan wagu beef option, as well.

2. Savoursmiths Italian Cheese & Port

We know, having two flavors in a row by a relatively new and posh chip brand is controversial, but here us out. We think Savoursmiths chips are worth shouting about. This brand calls itself an "audaciously luxurious snack brand" with a range of "flamboyant flavours." This high-end food company showcases the origins of its prime product, the potato, harvested from the family farm in East Anglia. The incredibly photogenic founders hail from backgrounds in investment management and modeling, leaving crisp company ownership to be a surprising twist of events given the duos glamorous pasts. 

Open the bag and your nose might catch wafts of aged, salty, cheese musk: We found it's like walking into the parmesan section of good cheese shop. Though the taste of port was absent, the hand-cooked chip looked and tasted of potato and the heavy-handed flavor of parmesan was very much appreciated. This is a chip to eat on its own, rather than pair it with a dip. It would be excellent alongside a bowl of briny olives and something bubbly to drink.

1. Walkers Pickled Onion Monster Munch

Light, vinegary, and in a fun — if not slightly hard to eat — shape, it's no wonder why Walkers Monster Munch, and particularly its pickled onion flavor, is so popular. While these puffed-corn snacks are specifically aimed at children, there is an associated nostalgia for the snack amongst adults, a common theme running through many of the crisps included in this list. We think this would be the perfect snack to accompany a good ale or crisp lager. Equally, it would be an unarguably perfect hangover recovery snack to help pick you back up after one too many. 

Monster Munch was first launched in 1977, originally named "The Prime Monster," a wordplay on"Prime Minister," says Child of the 1980s. The site explains that there is debate as to whether the shape depicts the monster's foot or eye and eyelashes. Though still a firm favorite among many, Monster Munch did lose a few fans when the brand reduced the size of each monster piece when the company changed hands from Smiths to Walkers in the '90s. 

Oddly, Monster Munch's flavor varieties have never really screamed "aimed at children" to us, but they've proved popular over the years nonetheless. The limited-edition vanilla ice cream released in early 2000s did seem more aimed at a palate that favored sweeter, gentler flavors. Still, it has us scratching our heads over why one would eat an ice cream flavored chip when you could just have the real thing.