Idaho's French Fry Perfume Was Made With Real Potatoes

Over the years, there have been a lot of bizarre, yet undoubtedly interesting, marketing gimmicks that have left us emotionally conflicted. Some people may remember when KFC, a company that is no stranger to unconventional promos, released their limited-edition candle that smelled like their signature gravy (via YouTube). Of course, this product had mixed reactions when it was released for Thanksgiving back in 2019, according to Delish, but KFC stood by their product, which happened to include real gravy in it.

Velveeta, also a dabbler in gimmicks, offered an unforeseen food-product combination with a cheese-scented nail polish that took the internet by storm in the summer of 2022. The polish was sold in a set of two colors, a processed-cheese color orange (La Dolce Velveeta) and bright red (Finger Food). 

And if walking around smelling like your favorite foods is your thing, you're in luck because the Idaho Potato Commission's recent perfume product will leave customers smelling just like Idaho-grown French fries.

Eau de patate

The Idaho Potato Commission shocked the world when they released their potato-scented perfume. The limited-edition fragrance, "Frites by Idaho," was marketed for the 2022 Valentine's Day season, according to NPR.

The commission's press release says, "Whether you're at a drive through restaurant or dining in, it's near impossible not to grab a fry and take a bite before you dive into your meal. The smell is too good to resist," CEO and president Jamey Higham explained. He continued, "This perfume is a great gift for anyone who can't refuse a French fry."

The perfume even contained real potatoes. The scent was made from real "distilled Idaho potatoes and essential oils," according to the press release. While you can no longer purchase the product and smell like salty, greasy goodness, you can still surprise the avid potato lover in your life with a "spuddy buddy" stuffed toy or Idaho potato pins from the commission's online shop.