DoorDash Is Making A Big Change To The Way It Delivers Alcohol

It's no secret that food delivery services have taken over, leading to more jobs and helping the food industry during a daunting pandemic. More and more people are relying on them for tonight's dinner or this week's groceries. DoorDash covers 45% of deliveries made through these services, which surpasses GrubHub and UberEats (via BusinessofApps). Additionally, contactless delivery has helped prevent the spread of COVID-19. This feature is essentially the DoorDash worker leaving your food at the door instead of physically handing it to you. However, alcohol delivery is a different story.

DoorDash stated that, as of last year, it was expanding its alcohol delivery services, which led to extremely high demand. This new addition helps not only the customers seeking a boozy beverage, but also support for retailers. Additionally, Dashers are able to gain extra earning opportunities. Retailers and Dashers have seen a generous increase in revenue. DoorDash announced on Wednesday, July 20th, 2022, that a new safety feature will come into play to further enhance how IDs are checked before completing the delivery.

Customer IDs will undergo further verification

Dashers will now have a feature on the side of the app where they're required to scan the front of a customer's ID. Once the customer's identification is verified, Dashers are also instructed to look for any signs of intoxication before handing over the items. Customers will receive a notification if alcohol is in their cart, stating that they need to have their ID ready when their Dasher arrives. This new practice is known as the two-step or Dual ID verification, and is meant to prevent minors from accessing alcohol, and keep impaired drivers off the roads (per DoorDash). 

DoorDash's General Manager of Alcohol Erik Ragotte stated, "At DoorDash, safety is a top priority and our goal is to deliver alcohol in the safest and most responsible way possible." Per the company, not only is this extra step creating a safe environment for alcohol consumption, but DoorDash is working with organizations such as, the National Association of Women Law Enforcement Executives (NAWLEE), and Students Against Destructive Decisions (SADD), which allows for customers the choice to opt-out of alcohol delivery.