Mountain Dew Just Announced 2 New Summery Baja Blast Flavors
This summer, the cult-favorite Mountain Dew Baja Blast is returning to supermarket shelves — with two brand-new flavors in tow. Per a recent press release, the original Baja Blast will be joined by the flavors "Baja Mango Gem" and "Baja Gold," along with a brand-new energy drink.
Per QSR, Mountain Dew Baja Blast was first launched in 2004, as a collaboration between Taco Bell and PepsiCo. The drink's signature tropical lime taste was intended to complement the flavors of Taco Bell's Mexican-inspired cuisine. Initially, the neon-teal beverage was only available at Taco Bell: The two companies hoped the exclusive partnership would encourage customers to purchase a beverage while ordering from a Taco Bell drive-thru.
Over 15 years later, Baja Blast remains a cultural phenomenon, with limited retail releases — such as this summer's recently-announced drop. "BAJA BLAST is the ultimate summer vibe, and we wanted this year's celebration to be bigger than ever," said PepsiCo Energy GM and CMO Fabiola Torres, per the press release.
What are the new Baja Blast Flavors?
In addition to Mtn Dew Baja Blast and Mtn Dew Baja Blast Zero Sugar, the company is launching Mtn Dew Baja Mango Gem and Mtn Dew Baja Gold. According to the press release, Mango Gem has a "colorful orange tropical mango flavor" while Gold features a "bright island pineapple" taste.
Joining the classic Baja Blast lineup is an energy drink officially known as Mtn Dew Energy Baja Blast. Though it features the same tropical lime flavor as the original Baja Blast, the energy version includes citicoline and caffeine to provide customers with an additional boost. Per the press release, the Energy Baja Blast also contains antioxidants, vitamin A, vitamin C, and zinc — plus it's made with no added sugar.
While the four Baja Blast flavors and the energy drink will be widely available at retailers and convenience stores, in its press release, Mountain Dew also announced a sweepstake to gain access to a never-released flavor, Mtn Dew Baja Deep Dive — of which only 18,000 cases are up for grabs.