Goldfish And Old Bay Are Teaming Up For A Limited Offering
When we think of childhood snacks, there are a few classics that always seem to come to mind: Gushers, the chewy fruit candies with a sweet molten middle; Fruit by the Foot, those long ribbons of "fruit" leather; and Dunkaroos, the mini cookies you dunk into frosting.
Of course, no trip down snack memory lane would be complete without a major stop to contemplate Goldfish crackers, the cheddar-flavored baked bites in the form of little fish manufactured by Pepperidge Farm (via their official website). It seems like every picnic cooler of our youths contained a package, and their salty, cheesy crunch was a nice complement to the sweeter packaged snacks mom and dad offered. Today, Goldfish crackers are just as delicious as we remember them from childhood — especially when the brand offers fun limited-time-only flavors such as a spicy collaboration with Frank's Red Hot sauce and a Jalapeño Popper flavor with puréed chiles. And if you're a Goldfish fan, you're going to want to know about the brand's latest team-up with another iconic food company.
Goldfish crackers + Old Bay = a tempting snack option
If you've ever attended a good old-fashioned seafood boil or sunk a fork into a crab cake, chances are you're familiar with Old Bay, the classic seafood seasoning manufactured by spice company McCormick. The salty seasoning's exact contents are closely guarded, but according to the mix's official website, it contains celery seed, red pepper, black pepper, and paprika, among other flavorings. Traditionally sprinkled atop boiled shrimp and crab, mixed into crab cakes, and used to spice Blood Marys (via MyRecipes), Old Bay will now be found in one of our favorite snack foods.
Starting today and for a limited time only, Old Bay Seasoned Goldfish crackers will be available on supermarket shelves, according to a press release. The collaboration is a pretty iconic one, with Old Bay having hit the market back in 1940 (via Saveur) and Goldfish in 1962 (via Campbell's). Fans of both will want to try this mashup, which comes in a 6.6-ounce bag that cutely mimics the instantly recognizable yellow Old Bay tin.
"What I find most exciting about this partnership is that once again Goldfish is showing up for our flavor enthusiasts in a big, bold way," Janda Lukin, chief marketing officer of Campbell Snacks' (which owns Pepperidge Farm), wrote in the release. "Old Bay Seasoned Goldfish harnesses the fandom of two iconic brands and brings consumers a new way to experience their favorite zesty flavor on their beloved fish-shaped cracker, just in time for summer."