Sugarfina's New Valentine's Day Candy Is Not What You'd Expect

When you think of Valentine's Day treats, the candies that come to mind are most likely conversation hearts, Hershey's kisses, and pink and red M&Ms. Upscale candy shop Sugarfina, however, wants to redefining Valentine's Day sweets in an unexpected way. Though you might be familiar with the brand's wide selection of gummy candies in unique flavors (it's rosé gummy bears were so popular they sold out in just two hours back in 2016, according to Refinery29), Sugarfina's newest Valentine's Day candy comes in a different form — a chocolate bar.

Chocolate is as traditional as Valentine's Day candies get, but Sugarfina's gourmet Valentine's Day chocolate bar takes a different approach than your standard heart shaped box of bonbons. According to the product page on the Sugarfina website, the new chocolate bars are made of red velvet white chocolate and are decorated with festive pink and white heart-shaped sprinkles. For those that prefer a richer chocolate flavor, Sugarfina's Valentine's Day chocolate bar also comes in a milk chocolate variety.

Where can you buy Sugarfina's Valentine's Day chocolate bars?

While most Valentine's Day candy is available at your local grocery store or gas station, Sugarfina has bad news for all you procrastinators: these Valentine's Day products are available exclusively at select retail partners and Sugarfina boutiques. Both can be easily located through the company website, but that means you won't be able to run out at 10 p.m. on February 13 (or 6 a.m. on February 14, if you really like to cut it close) if you want to give your loved one this new confection. For the Valentine's Day chocolate bars specifically, your best bet is to visit either in an actual Sugarfina store or purchase them online, since the retail partners don't always have the same selection, as explained on the website FAQ page.

The Valentine's Day chocolate bars are sold individually for $9.95, but can also be purchased alongside other Sugarfina candies in Valentine's Day themed bundles.