Taco Bell Launches Vegan Crunchwrap In Select Cities For A Limited Time
Taco Bell has done it again. Less than a year after announcing an all-new plant-based meat, the Mexican-style fast-food chain has decided to take its most iconic menu item and make it plant-based, per a press release. The Vegan Crunchwrap is sure to be just as beloved in the fast food world as the original, featuring a triple threat of three plant-based ingredients: well-seasoned vegan beef, a light vegan blanco sauce, and a vegan nacho cheese. You'll also find it filled with shredded lettuce, diced tomatoes, and the signature crunchy tostada shell, just like it's predecessor.
Priced similarly to the original Crunchwrap Supreme at $4.89, the Vegan Crunchwrap will be launched on the menus of Taco Bell locations in Los Angeles, New York City, and Orlando — cities where vegan populations are known to be more prominent. The proprietary ingredients are only available on the Vegan Crunchwrap, so they cannot be ordered individually or as substitutes, as the offering is only available until supplies last.
Taco Bell's plant-based fan base
Even before there was the Vegan Crunchwrap and Beyond Carne Asada, Taco Bell has long been a reliable food stop for vegans and vegetarians. According to the chain, even meat eaters can order their meals "fresco style," which includes switching out cheese or dairy-based sauces for diced tomatoes and replacing meat with black beans, refried beans, or potatoes to fulfill their Taco Bell cravings.
The Vegan Crunchwrap is simply an extension of the chain's dedication to serving the loyal vegan and vegetarian Taco Bell fans it loves. Each proprietary ingredient, whether it be the vegan beef, blanco sauce, or cheese, was developed and fine-tuned for months, if not years. "That's why we took so long ... to release something this special; we wanted and needed to get it exactly right, to get it mouth-watering," said Liz Matthews, Global Chief Food Innovation Officer at Taco Bell.