The London Bakery Where You Can Find The Trendy Cube Croissant

It's understandable when a flashy hybrid like the cronut — pastry chef Dominique Ansel's innovative pairing of the croissant and donut — creates a social media frenzy. It's harder to fathom when a simple reshaping of a traditional pastry favorite creates a social media frenzy of its own, highlighted by millions of views on TikTok. That is until one sees the cube croissant, which looks so striking and so unlike traditional crescent-shaped croissants, that the fascination becomes obvious. The brainchild of Swedish pastry chef Bedros Kabranian, a member of the Swedish National Pastry Team (yes, this is a real thing), the cube croissant was first created in 2018 using an imported Chinese mold. Although Kabranian gets the credit for its invention, there's little doubt that the cube croissant has achieved its greatest artistry and certainly sparked the greatest social media interest, thanks to a bakery in another European country.

At Le Deli Robuchon in London, it's known simply as Le Cube, reports Secret London. People form in blockbusting lines  daily at the Mayfair-based bakery, whose namesake is the late great French chef Joël Robuchon, to try what may be the most famous cube since the one popularized by Ernö Rubik.