McDonald's And Krispy Kreme Are Testing Out A Promising Partnership
McDonald's began serving breakfast with the invention of the Egg McMuffin in 1972, according to Liveabout. At the time, the chain also sold pastries and donuts to customers. Five years after the breakfast sandwich hit the menu, the fast-food chain had a full breakfast menu with hotcakes, biscuit sausages, and hash browns. The company continued expanding its breakfast menu offerings, and since 2015, customers have been able to enjoy their favorite breakfast foods all day.
According to the McDonald's website, the chain currently offers a variety of breakfast foods, as well as a few pastries. Apple fritters, blueberry muffins, and cinnamon rolls can be purchased from the restaurant, but its donuts were a limited-time offering, according to Food Business News. People who prefer a donut to kick off the morning may have been influenced to grab their morning cup of coffee elsewhere — like Krispy Kreme. Fortunately, this new collaboration between the two brands will combine the best of both menus.
The competitors combine for this partnership
McDonald's and Krispy Kreme have announced a collaboration as part of a test run to "inform future menu decisions," reports CNN. Nine McDonald's locations around Louisville, Kentucky will begin serving Krispy Kreme donuts alongside the usual breakfast menus. Customers can purchase classic glazed, chocolate iced with sprinkles, and raspberry-filled donuts individually or in a package of six. Krispy Kreme bakeries will bake the donuts fresh daily, then employees will deliver them to the McDonald's locations.
Although the two chains are competitors, both serving coffee and pastries during the morning rush, the limited-time test will show whether offering new bakery items in the mornings will attract new customers to the fast-food chain. If rolled out nationwide, Krispy Kreme could benefit from its products being sold in more locations, since it currently operates on a hub-and-spoke business model. Success from the partnership could help the company expand to more locations in the future.