Brave Robot Ice Cream Is Giving Away Teslas For Tasting Its Product

Brave Robot wants to reward three people for giving their lactose-free, hormone-free, cruelty-free, and vegan-friendly ice cream a try — with Tesla cars. Unlike many products that are vegan and lactose-free, Brave Robot ice cream is dairy, but it doesn't come from a cow.

Brave Robot works with the Perfect Day company to turn animal-free milk protein into dairy alternative products that have the same flavor and consistency as the ice cream that comes from cow's milk, according to its website. The process that Perfect Day uses is a precision fermentation to transform yeast-like microflora and plants into milk protein. Brave Robot asserts that another positive of using milk protein versus animal milk is that it has less of an impact on the environment. When the company was launched in August 2020, it had eight ice cream flavors, according to Dairy Processing. Since the startup was created, more ice cream flavors have been added to its lineup, which now includes Buttery Pecan, Blueberry Pie, Raspberry White Truffle, PB 'N Fudge, and Chocolate Cherry Brownie (via Brave Robot).

How to enter

To get more people to try its lactose-free ice cream, Brave Robot is giving away three Tesla Model 3s and solar charging stations this summer. To enter the contest, purchase a Brave Robot product at a Kroger or affiliate store between July 25 and September 19, then enter the code on the receipt at

Promoting the contest is Jordan Fisher, an actor, singer, dancer, and musician. "This summer I found my new favorite frozen treat, Brave Robot. It's everything I want — creamy, sweet, tastes good, and doesn't harm the environment. I'm excited to team up with Brave Robot to help spread the word," he said in a news release. Fisher also took to TikTok to share his love of the sustainable ice cream and the contest. "I love that they have a more conscious approach to making something that we love, but also taste so good," he said in the TikTok video.

Need another incentive to give Brave Robot a taste? The company offers you a free pint to try.