Twitter Is Calling Out Hershey's For This Unexpected Reason
Hershey's is gearing up for Women's History Month in March by highlighting the "she" at the center of its iconic milk chocolate candy bar. But in an effort to bring chocolate lovers together to celebrate the women in their lives, Hershey inadvertently invited the grammar police to a pronoun party on Twitter.
A recent tweet shows a picture of a Hershey's bar with the "she" in the middle of its name standing out in bright yellow and a QR code on the side of the display box instructing consumers to "find out how you can celebrate SHE." Political opinions ensue, but Parker Hamilton Poling, who created the post with over 17,000 retweets, says the real problem is the grammatical error made by the candy company as it used the incorrect object pronoun.
According to DiversityInc, Hershey was recently ranked number one on the list of the "World's Top Female Friendly Companies" in a study conducted by Statista and Forbes. Despite that ranking, Twitter called out this marketing scheme for every offense — ranging from a company cover-up of other lawsuits to an attempt at wokeness gone wrong. One person summed it up by tweeting, "Grammatically it's trash, but from a design standpoint ... it's still kinda trash," in a comment that garnered over 1,950 likes and counting.
Grammar guardians of Twitter are upset by Hershey's pronoun mishap
Hershey's made a major grammar mishap when they featured "she" instead of "her" in their marketing move that was noticed in a recent Twitter post.
According to PR Newswire, Hershey's will celebrate International Women's Day on March 8 by giving out limited edition milk chocolate bars to the first 1,000 visitors at its Hershey's Chocolate World locations in Hershey, Pennsylvania, Times Square in New York City, and Las Vegas. The company encourages consumers to honor the women in their lives by "celebrating she." Twitter wasn't pleased.
Many commenters follow each other down the politically correct rabbit hole, but grammar lovers stay focused on proper English. One follower has a grammatically correct solution and tweets that the company should've gone with "Celebrate her, she deserves it." Another person, annoyed by Hershey's marketing mistake tweets, "I hope whomever botched this is really proud of sheself and/or heself," and then goes on to critique the grammar in his own tweet. Incorrect grammar or not, Hershey's has everyone talking about their chocolate bar.