Ben & Jerry's Free Cone Day

What's not to love about Free Cone Day?

If you're a fan of Ben & Jerry's ice cream, then you've probably had this holiday marked on your calendar for weeks. We're, of course, talking about Free Cone Day, when the company hands out its legendary flavors at scoop shops around the world. The company says in a release that it expects to hand out more than 1 million scoops this year.

So how does it work? Visit any participating location on April 10 between noon and 8 p.m., and treat yourself to your favorite flavor—might we suggest Half Baked or chocolate chip cookie dough. If you can't decide what to get the first time around, you can always get back in line for more. That's right, the company allows, and actually encourages, you to get back in line as many times as you want.

This article was first published on March 28, 2017 by Delia Mooney, and was updated with further information by Shana Bethea on April 10, 2018.