Häagen-Dazs Is Coming To The Yogurt Aisle With 6 Decadent Flavors

Ice cream for breakfast? Yes, please! Well, okay ... it's not really ice cream, but Häagen-Dazs is invading the yogurt aisle beginning this month at retailers everywhere. The company known for its ultra-creamy ice cream in decadent flavors has developed a yogurt, and according to a press release, it's not exactly like all the others that crowd the shelves.

Häagen-Dazs Cultured Crème, which will debut in six tempting flavors, is designed to be an "anytime indulgence," according to Benjamin Myers, Senior Brand Manager at Häagen-Dazs' parent company, General Mills. And there are a few points of difference for the new yogurt. First, each flavor of yogurt contains no more than nine ingredients, and no artificial flavors or coloring from artificial sources is used. In addition, the yogurt features a distinctive blend of dairy cultures that make the yogurt less sour and ultra smooth. What flavors can we expect to see when the ice cream producer lands in the yogurt department?

Ice cream inspiration for yogurt

All of the new Häagen-Dazs yogurts are made using a slow fermentation process, which takes as much as five times longer than traditional yogurt and makes for an über-creamy texture. Not unlike the brand's freezer section offerings, the slate of debuting yogurt flavors feature select ingredients. Häagen-Dazs' Cultured Crème Vanilla Bean features Madagascar Bourbon vanilla beans for authentic flavor. The Strawberry flavor shows off handpicked berries grown in only two locations in the entire world. And the Coffee flavor is made with real Colombian cold brew coffee.

The lemon flavor of Cultured Crème uses both the zest and the pulp of the citrus fruit to deliver a bright citrus zing. Fresh wild blueberries provide the real-deal flavor for its Blueberry flavor, and Black Cherry brings tangy, ripe cherries from the Pacific Northwest to your anytime treat. 

When the new Häagen-Dazs Cultured Crème yogurts arrive in retail stores, they should sell for approximately $1.99 apiece. Depending on the flavor, the new yogurts contain 190-200 calories per 4-ounce cup and provide 10-11 grams of fat and 4 grams of protein.