Jack Daniel's Canned Jack & Coke Cocktail Has Arrived In The US
From 2018 to 2020 alone, the hard seltzer market saw a massive, sudden increase in sales from $500 million to a whopping $4 billion, reports The New York Times. But now, it looks like 2023 will be the year of the canned cocktail. Cocktail fans across the U.S. are going wild for ready-to-drink bevys like High Noon, Ranch Water, and Topo Chico. But these only encompass the realms of vodka, tequila, and mezcal. What are whiskey lovers to do? Today, the answer is "rejoice" — Jack Daniel's Tennessee Whiskey and Coca-Cola have joined forces to bring a ready-to-drink canned Jack & Coke to stores near you.
Whiskey and Coke is an American barroom staple, like gin and tonic or vodka and cranberry. The high acidity of Coke makes it a fitting complement to the full-spirit liquor and makes the simple two-part drink a timeless classic. Coca-Cola and Jack Daniel's teased the canned cocktail last summer, first dropping the product in Mexico in late 2022. This week, the canned ready-to-drink Jack & Coke finally hit the U.S. market — right on schedule and, fans would likely argue, well worth the wait.
Whiskey fans are thirsty for an accessible canned cocktail
This new Jack & Coke is one of the first of its kind in the canned whiskey cocktails department. Hochstadter's makes a Slow & Low Rock & Rye canned Old Fashioned cocktail. But, in proper Old Fashioned "fashion," it's 84-proof, which rocks, but isn't as fitting for casual sipping as other canned cocktails with lower ABVs closer to a standard drink (5%). Per the press release, the U.S. version of the canned Jack & Coke cocktail will boast a 7% ABV, perfect for cracking open at backyard barbecues and pool parties. A version made with Coca-Cola Zero-Sugar is also on its way, scheduled to arrive in May.
Jack & Coke joins other canned cocktails in Jack Daniels' repertoire, including Honey Lemonade and Apple Fizz — and starting now, it's widely available in retailers nationwide at $12.99 for a four-pack. Admittedly, it's a little pricier than other popular canned cocktail competitors (a four-pack of High Noons runs for $9.99 at a Target in Brooklyn, New York). But it's dead-on with a comparable four-pack of Crown Royal Whisky & Cola canned cocktails, which run for $12.99 at the same Target.