Krispy Kreme To Bring Back Pumpkin Spice Donuts For 2 Days
'Tis the season, and we don't mean the holiday season, though a seasonal switch-up is behind Krispy Kreme's latest promotion. Rather, this is the time of year for April Fool's pranks.
Krispy Kreme doesn't always go the prank route for April 1. Last year, for example, the donut chain took the odds on an April Fool's promotion centered around the NCAA basketball tournament. If either of the men's or women's championship games were won by exactly 12 points (spoiler alert: neither were), Krispy Kreme was prepared to give away a dozen donuts to fans on a select day for as long as supplies held out.
This year, however, Krispy Kreme is going full prank mode. According to a recent press release, the brand is bringing back one of its most popular autumn flavors in a limited-time seasonal switch-up. That's right — pumpkin Spice Original Glazed Donuts are back ... or they're here six months too early, depending on how you look at it. Either way, neither you nor the doughnut chain will be too disappointed if you "fall" for it.
When and how to enjoy Krispy Kreme's pumpkin spice donuts
Pumpkin spice, the autumnal flavor first introduced by Starbucks in 2003, has also been a favorite at Krispy Kreme in recent years, although the release dates haven't tracked perfectly with the season. In 2021, the fall-themed donuts arrived in September, but the next year, they showed up early, in the dog days of summer on August 8. This year's April Fool's prank tells us that Krispy Kreme is in on the joke this year regarding this inconsistency, and also serves to sate fans' desire for the flavor in the off-season.
As is appropriate for an April Fool's promotion, Krispy Kreme's Pumpkin Spice Original Glazed starts on Saturday, April 1, and finishes on Sunday, April 2. Sorry, the beloved flavored donuts are only back for two days. Actually, they may not even be available that long since, like last year's would-be promotion, it will last as long as supplies do, either in-store nationwide or via delivery.
Naturally, there is a social media component to the promotion. Kripsy Kreme wants to know if you fell for it —although perhaps "falled" for it is more accurate — so the donut chain is asking Pumpkin Spice Original Glazed Donut fans to hit the brand up on socials @KrispyKreme, or use the hashtag #KrispyKreme with pics.