New Kellogg's Rice Krispies Candy Bar Is Coming In 2 Flavors

Since 1947, Frankford Candy has grown from being a chocolate manufacturer to partnering with food brands to create a steady flow of candy novelties. According to a press release, the Pennsylvania-based candy company announced it has partnered with Kellogg's Rice Krispies for the spring launch of a new candy bar that combines a creamy non-chocolate confection and Kellogg's Rice Krispies cereal.

These new Kellogg's Rice Krispies candy bars will come in two flavors. The first is marshmallow, which may remind candy lovers of that iconic marshmallow and Rice Krispies mashup, the Rice Krispies Treat. The other flavor will be strawberry, which will come in a pleasing pastel pink hue. 

Judging from the looks of it, other than the fact one will be white in color and one will be pink, the new Kellogg's Rice Krispies candy bars will be something quite innovative. Molly Jacobson, the director of business development for Frankford Candy, claims that "consumers will find the combination of crunchy Kellogg's Rice Krispies cereal and creamy candy hard to resist." More importantly, both candy bars represent a ground-breaking moment for Frankford that has the potential to please the candy-loving public all year long. 

The new Kellogg's Rice Krispies candy bars aren't just here for a season

These crunchy and creamy confections launching this spring have an unusual distinction that truly sets them apart from what we tend to think of as springtime candy (i.e. Easter-themed). Indeed, these two new candy bar flavors are the first for Frankford that make use of a licensed Kellogg's product without a tie to a particular season or holiday and can be enjoyed throughout the year. Instead, Jacobson claims these candy bars are meant to appeal to an important trend.

"Consumers are seeking products that enhance their sensory experiences through a combination of taste, texture and sound," Jacobson states in the press release. The new candy bars will be sold in 2.75-ounce single-serve packaging at $2.49 and will become available nationwide starting in April in stores like Walmart, Five Below, and Big Lots, as well as online through Frankford's website and Amazon. They have also been spotted and may be available through other online sources, including Albanese Confectionery, where you can buy in bulk.