Snapple Rounds Its Nostalgic Elements Line With Earth Flavor

Snapple has brought back the classic Elements Earth (first launched in 1999) to round out the brand's Elements beverage line, which also includes Rain, Fire, and Air. Elements grew to include 15 flavors during its original run on the market, including Gravity, which featured carrot, and Altitude, which highlighted the taste of persimmon. While the original run of these creatively conceived drinks developed a devoted following, the line was discontinued after six years because of faltering sales.

Dedicated Snapple Elements fans that were hoping their favorite flavors would reappear had no idea how long they would be waiting, as it took nearly two decades for their dreams to bear fruit (pun intended). Beginning in 2022, Snapple kicked off the Elements relaunch. Each drink in the line has a clever elemental tie-in where Fire has dragon fruit as its main flavor, Rain has agave cactus as its star, and Air balances peach white tea with prickly pear and peach juice. It took nearly another year for Earth to make its return to store shelves.