You're About To Start Seeing A Lot More Dutch Bros Coffee Locations
You have to wonder if brothers Dane and Travis Boersma ever envisioned the current state of the Dutch Bros coffee empire in 1992 when they left their roles as third-generation dairy farmers to peddle coffee from a pushcart in the small town of Grants Pass, Oregon (per Oregon Encyclopedia). And as much as we love small coffee shops, it's always nice to see a rags-to-riches story. While co-founder Dane sadly passed away in 2009 of Lou Gehrig's disease, his brother currently carries the torch of the coffee chain and made headlines in 2021 when Forbes reported that the Dutch Bros Coffee Company was going public, with an initial public offering that made Travis a billionaire overnight.
World Coffee Portal notes that Dutch Bros began 2022 with a plan to open 125 new locations, but over the year, that number has been revised to 130. At the close of 2022's first quarter, Dutch Bros had 572 locations spread out over 12 states. Despite concerns about the effects of inflation and the pressure it puts on profitability, Dutch Bros isn't finished growing yet. In fact, they've just begun.
Dutch Bros has big plans for Q4 2022 and 2023
Dutch Bros opened a record 38 new locations in the third quarter of 2022, according to Nation's Restaurant News, and are on track to reach their goal of 130 by the year's end. And those of you who love the Dutch Bros' culture, with its "broistas" slinging coffee and devoted fans calling themselves the "Dutch Mafia," should know that 2023 holds even more good news (via Restaurant Business Online). In 2023, Dutch Bros plans to open an additional 150 new locations, which would bring its total to 800.
In keeping with the laid-back culture of Dutch Bros, Tech Story notes that Travis Boersma wore a ball cap, flip-flops, and a Rage Against the Machine t-shirt to the New York Stock Exchange for the first day of Dutch Bros' public trading. Nation's Restaurant News reports that annual revenue for the business is nearly $200 million, and the company ended the third quarter of 2022 with a net profit of $1.6 million, fueled largely by its rapid expansion. So it looks like more caffeine-seeking consumers than ever may be able to order off of Dutch Bros' famous secret menu next year.