The Type Of Alcohol Gen Z Pours The Most Of
You may remember how the last few years have seen Millennials garner backlash for "killing off" certain products and industries that have long been prosperous in the country. Well, now it's Gen Z's turn to catch some heat. According to the Financial Post, malls, print magazines, and the use of cash are all on the decline in recent years, which can mostly be attributed to the increasing presence of the internet and digital world, which Gen Z is more than comfortable with. The article also notes that Gen Z is less likely to make drinking a priority than previous generations.
Jean Twenge, a professor of psychology at San Diego State University spoke to the Financial Post saying, "They are more risk-averse than previous generations in terms of both attitudes and [behavior]." However, while Gen Z may not be putting drinking on the top of their to-do list, they may just be the ones to recharge the wine industry.
Gen Z is obsessed with red wine
According to the Annual Drizly Consumer Trend Report, red wine was the named as the beverage that one of the nation's youngest generations plan to purchase more of this year. The results also showed that Gen Z preferred red wine more than Gen X and Boomers. However, this is likely to come with a caveat.
Wine Enthusiast notes that the wine industry is one that is historically tied up with its traditions and "long-held values." But it will need to progress with the times and keep up with the priorities the newer generations have. Not speaking out about certain social movements or being transparent about their core beliefs is something that may make or break the industry in the future. But, for the time being, Gen Z is still very interested in purchasing plenty of wine, but with a different perspective.
The outlet says, "While previous generations embraced the formality of wine scores and noble grapes, younger audiences are excited about cofermentation methods, lesser-known wine regions and varieties, and brands that align with their values."
It seems the wine industry is here to stay, but it will need to keep up with changing demands to continue to please the nation's newest legal drinkers.