The Scandal Behind Grey Poupon's Don't Worry Dijon

Drama sometimes seems unavoidable, but one would think that a beloved French mustard producer would be safely insulated from turmoil, especially of the Hollywood variety. Reality, though, is sometimes stranger than fiction, and we now find ourselves in a world where Grey Poupon is part of the gossip surrounding actor-director Olivia Wilde, her ex-partner, the actor-comedian Jason Sudeikis, and her recently-released film "Don't Worry, Darling," says People Magazine.

A little explainer is in order, as the full story is rather complicated. Vox has a nice breakdown of the happenings, which essentially began when Wilde split with her longtime partner Sudeikis, star of the hit show "Ted Lasso," and began a relationship with singer-actor Harry Styles who is one of the stars of her film. There are other ancillary elements, such as a supposed feud between Wilde and actress Florence Pugh and allegations of an onset affair, but the love triangle seems to be at the heart of it all.

That's where Grey Poupon, maker of piquant Dijon mustard, enters the fray.

Grey Poupon's spicy stunt

It is alleged that, at some point, Wilde prepared a salad with her own signature dressing for Styles, and exited the home she shared with Sudeikis and their two children to deliver it. Whether true or not, the internet has been abuzz with speculation about the salad dressing at the heart of it all, with Hello Magazine detailing how some Twitter users begged for the details. While Wilde hasn't fully confirmed the ingredients, she did share on her Instagram story a telling page from Nora Ephron's novel "Heartburn" that includes a recipe for vinaigrette made from olive oil, red wine vinegar, and, you guessed it, Grey Poupon.

What's a mustard maker to do? While some might caution that no comment or a simple compliment on Wilde's good taste would be a good tack, Grey Poupon has gone in a decidedly different direction. According to The Drum, a limited-edition, 100-jar run of mustard labeled "Don't Worry, Dijon" — a nod to Wilde's film — and references to her romantic life, such as the tag "Made with Style." On their Instagram, Grey Poupon shared an image of the special mustard jar festooned with a sultry, red feather boa, an obvious nod to Styles' provocative, daring fashion sense.

Grey Poupon of late has leaned into stunt marketing that gets tongues wagging. Just this past summer they collaborated with artisanal ice cream maker Van Leeuwen to produce pints flavored with their mustard and studded with salted pretzel chunks.