Ferrero Rocher's New Chocolate Line Is A Twist On Its Signature Offering

Most people know about and love Nutella. In fact, in 2018, there were actually riots in France over the hazelnut spread. There are a lot of ways to eat it, from spreading it on toast to making Nutella cookies. However, not many people know that The Ferrero Group owns Nutella, Tic Tac, and Ferrero Rocher, as well as more than 20 Nestle chocolate brands, including Butterfinger, Wonka, Raisinets, and Baby Ruth (via Ferrero Group).

With The Ferrero Group owning so many brands, it only makes sense that they would want to continue growing. The original Ferrero Rocher confection was created in 1982, and the coconut-almond Raffaello treat joined the lineup in 1990. Then, years later, in 2008, the Ferrero Rocher collection expanded further with the dark chocolate Ferrero Rondnoir (per The Moodie Davitt Report). 

Now, as they continue to add new products to their growing brand, The Ferrero Group has announced their latest chocolate creation.

Ferrero Rocher has a new line of chocolate bars

According to PR Newswire, the new Ferrero Rocher chocolate bars took three years and over 300 different recipes to perfect. Heavily inspired by the original Ferrero Rocher treats, the new chocolate bars have cream fillings with hazelnut pieces throughout and are wrapped in classic gold foil. Furthermore, every other chocolate square will have a slight dome shape that's reminiscent of the ever-popular Ferrero Rocher confections. The new Ferrero Rocher chocolate bars will be on retailers' shelves for purchase throughout the United States, and they will come in four flavors: Original Milk Hazelnut, 55% Dark Hazelnut, White Hazelnut, and Hazelnut & Almond.

Regarding the new Ferrero Rocher chocolate bars, Mark Wakefield, Senior Vice President of Premium Chocolate, North America at Ferrero, said, "For the Ferrero Rocher bar, we focused on carefully selected ingredients like delicious, crunchy hazelnuts and fine chocolate with a premium design aesthetic to create a product that tastes as good as it looks." Wakefield further divulged, "The packaging design resonates with our consumer and everything they're looking for in a premium chocolate offering. The craftmanship is truly unmatched. The reception has been fantastic all around the world and we're looking forward to offering it in the US."

If you're excited for the new chocolate bars, then check out these other chocolate bars from around the world.