Amazon Prime Day 2017 Deals

These deals are even better than Black Friday

In case you've forgotten, today marks Amazon's third annual Prime Day super sale. (Actually, you probably haven't forgotten, since it's the one day you can unselfishly splurge on yourself and feel only half guilty about it.)

With deals that are expected to be even better than Black Friday and Cyber Monday—sans the Walmart-esque stampedes—it can admittedly be easy to spend two hours flipping through pages or products versus actually snagging deals. Here's your guide to navigating the online mega sale.

① This year, the rapid-fire flash sales portion of Prime Day we all love starts July 10 at 9 p.m. (EST) and ends Tuesday, meaning you have a full 30 hours to take advantage of deals. We'd suggest keeping both the Prime Day and Home & Kitchen pages bookmarked.

② New this year are exclusive deals that are available only to Amazon Echo owners.  Simply ask, "Alexa, what are your deals" throughout the day (among a slew of other Prime Day commands).

③ Amazon is also promoting its Prime Now service, meaning you can refill your emergency stash of rosé wine in under two hours and for 25 to 30 percent off. 

Forbes suggests keeping Amazon's mobile app handy, as it allows users to view upcoming deals 24 hours before they're live, in addition to tuning in Tuesday morning and afternoon when the best deals tend to go live. 

⑤ We'll be highlighting the best kitchen deals throughout Prime Day, so keep checking back here for updates on our favorite gadgets, tools and appliances.

Elechomes High Speed Blender

, $700 $127 (82 percent off)

A monstrous 1600-watt motor, stainless steel blade and a set of controls that essentially looks like the dashboard of a supercar are just some of the clues as to the power hiding behind this high-tech blender.

Crock-Pot 6-Quart Slow Cooker,

$54.50 $39 (28 percent off)

A hefty six-quart insert (which goes into the dishwasher after dinner) means you can feed a crowd, all without breaking a sweat.

Mr. Coffee Automatic Dual Shot Espresso/Cappuccino System

, $100 $57 (43 percent off)

It'll take only half as many house-made cappuccinos before this bona fide espresso maker has paid for itself.

Etekcity Digital Kitchen Scale

, $40 $14 (65 percent off)

Only the best bakers know that weighing out their ingredients is the preferred way to making pastries—now you need only a little over 10 bucks to call yourself part of that group.

KitchenAid 5-Quart Stand Mixer

, $350 $240 (31 percent off)

The granddaddy deal you've finally been waiting for is here. Now is the perfect time to finally get your hands on one of these always-coveted stand mixers.

Larnn Wine Aerator Decanter Set

, $45 $17 (62 percent off)

True, you actually may not know too much about wine, but as long as you have one of these sitting on your home bar, no one will have to know.

Silicone Baking Mats

, $60 $13 for two (78 percent off)

Heat resistant to up to 428 degrees, these mats fit perfectly onto your trusty sheet pans—homemade macarons will have no problem lifting right off.

Instant Pot 8 Qt.

, $130 $90 (31 percent off)

It's never too late to jump on the pressure-cooking bandwagon, especially when you can grab the cult-favorite Instant Pot for a third off.

ONME Stainless Steel Balloon Whisks

, $39 $8 (80 percent off)

Whether you're whipping up a large batch of heavy cream by hand (hey, not all of us have KitchenAids) or making vinaigrette for one, these differently sized whisks are always-useful additions to your utensil drawer.

Royal 5-Piece Hand Blender Set

, $50 $30 (40 percent off)

For the pint-sized apartment kitchen, immersion blenders are the miracle all-in-one tool that helps us forget for just a second that even if we nabbed a full-size Cuisinart or Vitamix today, we still wouldn't have anywhere to put it.

Amazon Echo

, $180 $90 (50 percent off)

Alexa is more than just a kitchen jukebox—an always-expanding set of skills means you can ask her to search for recipes, order groceries and even control your kitchen appliances.

UberChef Stainless Steel Garlic Press & Peeler Set

, $29 $10 (64 percent off)

Some may look down at garlic press users, but at least you won't be stuck trying to get the smell out of a set of sticky fingers.

4-Piece Besiva Silicone Spatula Set

, $70 $12 (83 percent off)

For the careless cook, these sturdy utensils are heat resistant up to 600 degrees, meaning you don't have to ever worry about losing yet another spatula to bubbling caramel and screaming-hot pans.