Are Edible Water Bottles The Future?

The environmentally friendly product just got a big jump on funding

Billions of plastic water bottles are used annually around the globe, and they take between 450 to 1,000 years to biodegrade. Skipping Rocks Lab, a team of designer students in London, is hoping to replace them with edible water balloons called Ooho, The Telegraph reports.

The pouch, which is bite-sized, can be popped into a thirsty person's mouth, packaging and all. The outside, which comes wrapped in a thin sheet to keep it sanitary, is made from seaweed extract that's flavorless and can be filled with water, soft drinks or alcohol.

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The project has been in the works for a few years at this point, but the team is nearing production, obtaining its first commercial license recently and raking in £693,820 from 832 investors in a crowdsourcing campaign that still has 24 days left. Skipping Rocks Lab plans to pilot the product, which it says is cheaper to make than a plastic bottle, this year and then start distributing the pouches at marathons and music festivals in 2018.