Is Amazon Planning a Grocery Store?

Evidence of a brick-and-mortar market is mounting

Rumors of a brick-and-mortar Amazon grocery store sprouting up on the West Coast have been floating around for a while now. With two almost-confirmed openings in the Greater Bay Area, it looks like a third could be headed to Seattle.

Both GeekWire and Forbes are pointing to building permits filed in Seattle for a 10,000-square-foot space dedicated to preordered groceries (or ordered via tablet once you arrive). The permit application, which calls the store Project X, describes it like this:

Amazon hasn't confirmed that these are indeed its stores, but the evidence is mounting. The bigger question is whether or not Amazon can successfully break into the supermarket, er, market beyond what it has done with AmazonFresh. Meanwhile, Whole Foods is giving Amazon a run for its money by expanding its presence on the West Coast with its discount store, 365 by Whole Foods.