Roast the Vote

Starbucks' CEO urges all 150,000 U.S. employees to register to vote

There are 242 days until the general election. And in that time, Starbucks CEO Howard Schultz hopes to get as many of his 150,000 U.S. employees as possible registered to vote. Schultz released a letter this week to his staff urging them to register through TurboVote (a service that enables easy registration and sends text and email reminders of key election dates).

In the letter, shared with Politico, he explains:

The idea came from a meeting with employees in February focused on what the company could do to focus on citizenship. A shift supervisor named Fred Verillo suggested that Starbucks should "make people aware of the importance to vote," which "would be phenomenal."

This isn't the first time the coffee giant has promoted voting. In 2008, customers who voted received a free cup of coffee.

Schultz signs off on the letter writing that the company will launch more initiatives focused on citizenship soon.