Playing Ketchup

The classic condiment is refreshed

There's a good reason for the common childhood proclivity toward ketchup: Even for the most particular palate, the beloved condiment can make anything taste good.

But despite ketchup's universal popularity, a single tier of one-note bottles has had the market in a stronghold.

Now that's changing thanks to Sir Kensington's Gourmet Scooping Ketchup. These jarred numbers ($7 online; $9 in stores) have shifted the balance of the french fry universe with dimensional flavor that strays from the high-fructose norm.

Sir Kensington's relies on natural ingredients, such as vine-ripened tomatoes, apple cider vinegar, coriander, lime juice and honey, which means that the ketchup is significantly more healthy than the standard entry.

But the nutrition stats would mean nothing were it not for the taste. The founders spent many hours in the kitchen (they developed the ketchup as part of a college economics project), which allowed them to create a classic version that caters to those with penchants for sweet and salty, and a spiced version that carries an additional tangy wallop of chipotle and cayenne.

And in the true spirit of the condiment, these jars have a universal appeal: When in doubt, put ketchup on everything.