Häagen-Dazs' Latest Dessert Features A Unique Butter Cookie Cone
"Frozen snacks have experienced explosive growth over the years," according to the Chief Marketing Officer for the parent company of premium ice cream brand, Häagen-Dazs, in a company press release announcing the company's latest foray into luxe ice cream products. Specifically, sales of frozen snacks grew by 7.6% throughout 2021 and then an estimated 11.4% throughout 2022, according to Mintel in its 2022 Market Report. In other words, it has become apparent that despite inflationary grocery store pricing that's predicted to continue for some time, consumers are flocking to the freezer aisle for ready-to-eat, easy-to-love, sweet and creamy treats.
Moreover, they seem to be gravitating toward the higher-end premium versions of their favorite frozen snacks, per Food Business News. "What drives consumers? They're interested in premium," said Lynn Dornblaser, Mintel's director of innovation and insight.
To give consumers what they're craving in the form of premium frozen snacks, Häagen-Dazs is launching a luxurious new frozen dessert that features not only a unique butter cookie cone, layers of chocolate, Häagen-Dazs' premium ice cream, and decadent toppings, but also sustainable ingredients (e.g., Rainforest Alliance-certified cocoa) and a tie-in with a cause that has always been and remains central to the company's values.
Häagen-Dazs' new Butter Cookie Cone line is layers of decadence
Premium ice cream brand, Häagen-Dazs, today announced the debut of the latest in its luxe line of ice cream indulgences, according to a company press release. The new Butter Cookie Cone line is essentially a decadent, high-end approach to the classic treat.
The cone in question is a sturdy, chocolate-lined cone constructed from a rolled butter cookie. Inside, the vanilla version features vanilla ice cream, topped with caramel sauce, chocolate curls, and cookie pieces. The strawberry version embellishes strawberry ice cream with raspberry sauce, chocolate curls, and cookie pieces. The chocolate version tops milk chocolate ice cream with fudge sauce, chocolate curls, and cookie pieces, and the coffee makes use of coffee ice cream topped with espresso-fudge sauce, roasted almonds, and cookie pieces. The Butter Cookie Cone line, which will be sold in four-count boxes at a suggested retail price of $8.99, will be available nationwide starting in April.
"Additionally, the brand will continue to celebrate its $1.5M commitment to underrepresented communities inspired by the brand's original immigrant founders whose endless creativity brought a small luxury, ice cream, to many," the press release notes. "With the balance of the donation, Häagen-Dazs® will honor and introduce new partners and deliver the Butter Cookie Cone to the masses as part of a live music event and immersive activations at popular music festivals this summer.