Halo Top Introduces New 'Light' Baking Mixes In Classic Flavors

Since 2011, Halo Top has been reshaping the dessert playing field with its delicious ice creams that are lower in calories and sugar and higher in protein than comparable flavors from competing brands, per the company site. In 2017, Halo Top even outsold Ben & Jerry's, among others, to become the best-selling by-the-pint ice cream in the U.S. (via Business Wire). 

The company's original four flavors have multiplied to 25, which include non-dairy and keto-friendly options (via Halo Top). The brand's fan base and resources have grown so dramatically that the company has been able to branch out into offering several limited-edition, seasonal flavors. And while summer has always been known as the season for ice cream, in keeping with the company's punny ethos that "rules are meant to be frozen," two of its seasonal specialties, Gingerbread House and Pumpkin Pie, were created specifically with cold weather indulgence in mind. However, mindful that some still prefer a wintertime treat that doesn't just have cozy flavors, but actually warms from within, Halo Top is hoping to disrupt another popular grocery store section. 

According to a press release sent to Tasting Table, Halo Top is "heating things up" during the cold winter months with a new line of classically flavored baking mixes, which, like Halo Top's ice creams, are both convenient and light on calories and sugar.

Halo Top: not just ice cream anymore

Halo Top has introduced a line of "light" baking mixes in classic flavors. Officially, the new line will become available starting in February at Walmart and Kroger stores, with additional availability slated for the summer. However, in a serendipitous twist, Halo Top's Facebook page states these new baking mixes are already available online via Walmart.com. Though there's no official word yet, some Instagram users are claiming on Halo Top's IG page that they have already spotted these new baking mixes at certain Kroger stores. 

Halo Top's new, single-serve microwavable baking mixes include chocolate, strawberry, and a birthday cake and have a suggested retail price (SRP) of $2.89 each. Each are 170 calories per serving, which is around a third of the calories of other leading mug cake mixes, according to Halo Top's press release. There is also a light brownie baking mix and a light peanut butter chocolate chip cookie (standard size) baking mix, both of which will be available for an SRP of $4.99 each, and like the cake mixes, are 1/3 less calorically dense than comparable brownie and cookie mixes. 

If you think like us, you may have already been using Halo Top ice cream to make homemade ice cream bread, but this announcement represents Halo Top's first (official) foray into the non-ice cream territory.